Second Life

Social Signal has the team to take you into the hottest new online space: Second Life. Our Second Life practice is led by Catherine Winters, known within Second Life as Catherine Omega. Catherine is a co-author of the Official Guide to Second Life, and the foremost authority on Second Life's scripting language.

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We've just released Second Life: What it is and why it matters, an in-depth look at Second Life and its implications for your organization.
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Second Life is the next great frontier for life online, a space where we're going to reinvent the way we relate to one another even more profoundly than we have already transformed via e-mail, web sites and social media.

And we're here to help your organization tap the power of that transformation. Whether you need to know what Second Life is and why it matters, or have mastered the basics and want to create a standout presence of your own, we're ready to work with you.

You may be particularly interested in working with Social Signal to establish your Second Life presence if you want...

A Second Life presence that brings your virtual world to life

2006 was the year that just setting up shop in Second Life brought national media headlines to just about every traditional company that went in-world. As Second Life picks up steam that bar has been raised: you need to do more than set-up a virtual storefront if you want to stand out from the pack.

The key to standing out in Second Life is creative interactivity: offering tangible value or innovative activities that give Second Life users something genuinely new to buy, see or do. But you need interactivity that carries your mission, message or brand forward – interactivity that packs a communications wallop.

Social Signal's combined expertise in strategic communications and Second Life scripting is your key to a powerful, interactive Second Life presence. Let our team help you develop the innovative Second Life concept that will put your organization on the map, and let resident scripting genius Catherine Winters put that plan into action.

Innovative ways of integrating Second Life with broader web communities and the offline world

Second Life is a deeper, more intense version of the larger transformation sweeping the web: a shift away from top-down web sites and towards user-created content. That's why Second Life combines so effectively with a broader web presence that engages your audience in active conversation: you're listening to your public in both worlds, and meeting them in the space that's most comfortable for them.

Picture a community-driven blog that gathers your energized community of users together for a weekly meeting at your Second Life headquarters. Or a buzzed-about Second Life product release that gets captured in a community-generated photo montage on your own web site. Or a topical web community that invites people to contribute their ideas to your campaign via a web interface or a Second Life brainstorming room.

Our experience in building web communities complements our knowledge of Second Life to offer you an option for an integrated web and Second Life presence.

A powerful in-world presence that advances your sustainability and social change agenda

Social Signal's broad experience working with non-profit groups, government agencies and socially-oriented businesses gives us a unique perspective on the opportunities in Second Life. We're passionate about Second Life's potential for unlocking new dimensions of relationship building, community collaboration, and social change.

If your mission in the virtual world of Second Life reflects a mission in the real world, too, you can find no better partner to create a presence that reflects your values.