Most organizations would never send their leaders to a news conference in pizza-stained sweatpants and a moth-eaten Planet Hollywood t-shirt. But a startling number of them do the digital equivalent.
They stretch low-resolution logos and graphics to serve as cover images. They shovel photos online without noticing that the call to action is getting cropped out. Use intricate, complex images as pinkie-nail-sized profile photos.
The result is a blotchy, pixelated, distorted, unreadable mess.
One of the most powerful ways to extend your speech's impact beyond the room is a social object: something that people will share and talk about online. And one terrific social object is a graphic recording: your presentation's key messages and ideas, captured as an image.
If you're leading the charge for social media in your company or organization, you're probably tackling several challenges. How can you strengthen your team's understanding of social media? When and how should you establish a social media presence? And how can you build your own skills?
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Give a speech. And lead a conversation.
Check out Rob's graphic take on the big questions of life, technology and the social web.