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Hooking up and Settling down
If you're going to ask, why not listen?
Ask your users a question... demonstrate that you've listened to their answer... and you'll be light-years ahead of Facebook Ads.
Dipping a toe
Not sure your organization is ready to take on a social media project? Here are six ways to get a taste for the resources the social web can demand... and the rewards it can offer.
Alex and Rob teaching Fundamentals of Social Media at UBC in March
Alex and I will be teaching Fundamentals of Social Media at UBC Continuing Studies in March - a more in-depth version of the course we taught last fall. Register now and avoid disappointment, heartache and neuralgia!
Dear SoSi, 
How can my company or organization get started with social media?
If you're leading the charge for social media in your company or organization, you're probably tackling several challenges. How can you strengthen your team's understanding of social media? When and how should you establish a social media presence? And how can you build your own skills?
more Dear SoSi
Latest Posts 
Is Twitter the new delicious?
- 25 February, 2010
- 1
Social media, on purpose
- 15 February, 2010
- 0
Noise to Signal 
Check out Rob's graphic take on the big questions of life, technology and the social web. Now also appearing on One Degree!




