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Welcome to the no-pitch zone
Hey, you've sponsored a conference – good for you!
Chances are good you wanted to help these folks out, and support some productive conversation, learning and networking. Chances are also pretty good you want to get some benefit out of the sponsorship yourself with goodwill and exposure.
And when they said you'd have an opportunity to speak to the participants, you jumped at it. And you have a great 15-minute pitch carefully crafted by the folks in marketing, including a PowerPoint video that hits all the key selling points.
So why do you have this nagging feeling of impending disaster?
Get a Mac attitude
In part 6 of our series, Getting the most from your new Mac, you'll find out how to install the Mac OS on your brain.
The Trojan Horse leaves the office
Alex's latest blog post for Harvard Business Online argues that for business, social media is a Trojan Horse. It wheels in looking like buzz, or customer loyalty, but open it up and you discover core challenges to your business model.
Dear SoSi, 
How can the Internet support social change?
Social media offers exciting possibilities for social change, not just through support of explicitly political projects like MyBarackObama or MoveOn, but through the restructuring of personal relationships, social interactions and organizational dynamics. Nonprofits and social change leaders were some of the earliest adopters of social media because its ability to engage supporters mapped onto their focus on mobilizing and deepening supporter relationships.
more Dear SoSi
Latest Posts
Tune up for the Folk Festival with Social Signal!
- 10 July, 2009
- 0
Get a preview of the Vancouver Folk Music Festival's evening lineup with our iTunes playlist... and join us there!
The law is an RSS
- 10 July, 2009
- 1
In a few months, LexPublica will open its (virtual) doors... making standard legal documents like contracts and non-disclosure agreements free for the downloading. Should lawyers be embracing the site, or bracing themselves?
No time to load fancy web graphics? Surf with loband
- 1 July, 2009
- 2
Web service loband has a simple mission: slimming down web sites for people surfing with low-bandwidth connections.
Noise to Signal 
Check out Rob's graphic take on the big questions of life, technology and the social web. Now also appearing on One Degree!
