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If you're going to ask, why not listen?

If you use Facebook, you've almost certainly noticed the ads on the right-hand side of most pages. And chances are you've also noticed the little "x" in the upper right-hand corner of each ad.

It's the "I don't like this" link (the opposite of that little thumbs-up icon under each ad), and I use it regularly. I let most Facebook ads slide, but some either offend me (usually with a gratuitously sexist photo, or a clearly misleading come-on) or are just so clearly not intended for me (thanks, but I'm not in the market for a condo) that I end up clicking - more to alert Facebook than for any other reason.

Dipping a toe

Not sure your organization is ready to take on a social media project? Here are six ways to get a taste for the resources the social web can demand... and the rewards it can offer.

Alex and Rob teaching Fundamentals of Social Media at UBC in March

Alex and I will be teaching Fundamentals of Social Media at UBC Continuing Studies in March - a more in-depth version of the course we taught last fall. Register now and avoid disappointment, heartache and neuralgia!

Dear SoSi,

How can my company or organization get started with social media?

If you're leading the charge for social media in your company or organization, you're probably tackling several challenges. How can you strengthen your team's understanding of social media? When and how should you establish a social media presence? And how can you build your own skills?

Leadersare asking

Marketers & Communicatorsare asking

Community Managersare asking

Community Membersare asking

Latest Posts

Help me find a Haiti relief agency with peer online fundraising

16 January, 2010
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Like many people, when I heard about the disaster in Haiti, I wanted to help. I wanted to give others a way to help, too - and put my cartoon to work.

Free as in puppies

5 January, 2010
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Don't be lulled into thinking social media won't cost your organization anything. If you want to reap the benefits, you'll need to put in the time and effort.