Social Signal has extensive experience setting up successful blogs on the WordPress platform. A blog (short for weblog) is a great way for organizations to test the waters of online community. It gives you a public voice and lets you participate in the conversation that is already taking place around your work, your issues, or your brand. And a blog gives the public a stake in your evolving identity by letting site visitors comment on or converse with you about the topics you address.
WordPress is one of the strongest and most flexible platforms for setting up a richly interactive blog. As an open source tool it's free to use, with a wide and ever-growing range of features. We've used WordPress successfully for clients like the Hollyhock Leadership Institute and the Center for Leadership Initiatives.
Our approach to WordPress makes the most of the platform by treating it as a springboard for active, enaged community conversation. You can turn to Social Signal for strategic and implementation support of your WordPress blog, and you'll find us particularly helpful if you want to...
...Engage a community with a two-way or multi-user blog
A blog can be a personal voice...or it can use that personal voice to open a dialogue. We've embraced blogging as a route to public dialogue, and we like WordPress because it eases the transition from starting up a solo blog to creating a wide-open conversation.
Start with a CEO or Executive Director blog, or a blog from within your organization. We can help you get up to speed while we gradually open up to public comments and help you navigate the challenges of when and how to respond.
Or dive in with a multi-user blog that invites contributions from your team or the general public. Let us help you find the theme, activities or incentives that will engage reader interest and turn those readers into active participants in your blog's conversation.
...Expand your reach with aggregation and enhancements
WordPress is like a starter kit for online community. By adding pieces to the basic structure of your blog, you can build a community enhanced with features like community-generated photos or news highlights from across the web
Social Signal has worked with a wide range of WordPress enhancements. We have the technical skill to deploy and adapt the tools that take your blog to the next level, and the strategic insight to suggest when to make that move...and how to make it a success.
...Get timely with event blogging
The strongest online communities leverage real-world energy and events to create buzz and excitement on the web. Our experience setting up blogs as companions to real-world conferences and events has shown that blogging can amplify the impact of real-world events and extend the footprint far beyond the place and time of the meeting.
We've used WordPress to build up interest before a gathering, to encourage collaborative note-taking during academic meetings, and to provide timely information about emerging projects. If you're working in real time a Social Signal WordPress blog could be just the tool to help you beat the clock.
...Be your own best blogger
WordPress is a great tool for blogging, but a tool can't make you a great blogger. That's where we come in. As tech geeks we've figured out a few tricks that make blogging easier by integrating blogging tools into the rest of your daily workflow. And as writers we've figured out how to make blogging more fun -- and more effective -- by using a strong personal voice.
When we launch your WordPress blog we'll be available to work with you on becoming the best blogger you can be. Whether you want one-to-one executive coaching or blog training for a team, we'll provide the support that turns your blog into a must-read.
