... with an online presence where your users generate the content

At Social Signal, we're experts at turning site visitors into site contributors. Our practice is based on a decade of research into online participation, a decade of experience in online campaigning, and more than twenty-five years of collective wisdom on social marketing, strategy and communications. We put that knowledge to work for you by building online communities with active, engaged audiences – audiences you're conversing with, not lecturing at.

We ensure your success by mapping out a site plan that includes not only the technical architecture of web pages and navigation, but the social structure of activities and incentives for participation. We work to create a snowball effect – where a contribution from one sincere, articulate user sets off a chain reaction where other users are inspired to respond or contribute their own original ideas.

That shift from passive to active is the key to engaging any audience, whether on- or offline. The next-generation Internet is characterized by a shift away from delivering fixed messages to passive visitors, and towards enabling conversation with active contributors. Sometimes called Web 2.0, this new Internet features user-driven online communities where content comes from site visitors, not just from the site's creators.

This user-driven Internet can't be managed as just another communications channel. Success in this medium isn't determined purely by the quality of your message, your information, or even your visual identity; it's also about how well you enable other people to find their own voice – whether that voice is expressed by writing in a blog, uploading photos, or sharing video.

There's an art to eliciting and surfacing that kind of content. You need a site that breaks out from the ever-growing pack of online communities competing for users, mindshare and loyalty. At Social Signal we live on the social web, so we know what kinds of sites you're competing with – and what kinds of sites will win you users while underlining your particular message or mission.

These days, you can't assume your online community will spring to life. Plan for it – with the team at Social Signal.