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Blog ROI: Put the I in ROI

10 ways to maximize your blog's ROI: Part 1, give your organization a human voice

Times are tight, which is the polite way of saying that your communications budget has probably been handed to Freddy Krueger for a light trim. So whether your organization is already blogging, or just thinking about it, you need to make a strong case for your blog's ROI.

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How your non-profit can earn revenue with Web 2.0

Social media for social enterprise

Social Signal has worked with many different non-profit organizations, of varying size and means, to create a variety of social media sites, of varying scale and ambition. One thing that just about every non-profit client (and most for-profit clients) ask is about the return on investment. How can non-profits assess the financial value of their social media investments? And perhaps even more fundamentally, how can they find the money to pay for sites that can be costly to build, and just as costly to run?

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Project management and workflow with Basecamp

How can online collaboration tools like Basecamp support effective project management? That's one of the questions that came up at the values-based project management session I attended at Web of Change, led by Rob Purdie of Important Projects.

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Reflected glory marketing: building brand with Web 2.0

Web marketing 1.0 taught companies one simple principle: brand big. Make your brand visible and consistent by spreading your logo and brand message across your site (ideally with a few demonstrations of your web team’s Flash prowess) and throughout the Internet (through the awesome power of banner ads).

That approach worked great – or at least ok – in the era of content push. But while a great Web 1.0 site was as good as the marketing and web team behind it, a good Web 2.0 site is only as good as the people who contribute to it. And that makes all the difference.

You can have the best web developers in the city and the smartest marketers in the country, but if your customers don’t want to play – if they don’t want to put their words, profiles, voices, photos or videos on your site – you’re going to have a hard time creating a Web 2.0 community.

The trick is creating a site where people want to play. For a few lucky brands – like media companies, Nike or Apple – customers care enough about the product or brand that they’re happy to come and talk about your products. For everybody else, the best way to tap the power of Web 2.0 is to create an online community that has intrinsic value, and let the activities of that community reflect positively on the parent company's brand.

Eight tips for fostering community with content

Organizations have discovered that community-driven web sites can engage supporters, stakeholders and members of the public. The most effective community sites build critical mass quickly -- and compelling content remains the easiest way to attract users. The good news is that a community-based approach gives you a wealth of options for effectively creating, shaping and organizing content.

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Tag your way to domination

Social bookmarks 101

I wrote this almost a year ago, as a relative newbie. Now that I’m a little more experienced, I’ve revised it to include some new tips to choosing effective bookmarks.

Step 1: Lie awake at night, wondering whether there isn’t something that can organize your favourite web links that will work better than your browser’s favourites collection.

Step 2: Lie awake at night, wondering whether you should use Furl or Spurl or

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Make your nonprofit more effective with RSS aggregation

TechSoup invited me to be part of their online event on Web 2.0 this week. Since I was on call for a discussion about social bookmarking and aggregation, I put together a short overview of how aggregation can help nonprofits, and another on how social bookmarking can help nonprofits.

Here’s my quick take on three crucial ways that nonprofits can use RSS and aggregation to work more effectively:

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.