social media

Is online activism effective? 5 ways to ask (and answer) the question

Can social media catalyze or support political change? To answer that question, you have to understand who is asking, and what they really want to know.

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How to write a blog post in 10 minutes

Stopwatch

Part of a series. Original version at AlexandraSamuel.com.

In my recent blog post about how to sustain your social media presence in just 3 hours a week, I advise drafting 3 blog posts in under one hour. That may sound unimaginable if (like me) you've fallen into the habit of turning each blog post you write into a mini-manual or philosophical essay.

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How to sustain a social media presence in three hours a week

Part of a series. Original version at AlexandraSamuel.com.

When it rains on a weekend, I don't bemoan my decision to live in the Pacific Northwest: I just know it's time to queue up my blog posts and tweets for the week. That's what I try to do in about two hours every weekend, and since folks often ask me how they can keep their social media presence alive in an efficient and sustainable way, I figure I'm long overdue to blog my system.

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5 steps to create your social media toolkit

Part of a series. Original version at AlexandraSamuel.com.

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Sample form for a social media strategist hiring

(Please note this position has closed and a candidate has been hired. We're making this form available for public reference.)
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The King's Tweet

One Oscar nominee has special relevance for social media. And it isn't The Social Network.

 

The offi­cial Oscar nom­in­a­tions are out, and there’s a movie up for best picture that has a lot to say about social media and the online com­mu­nic­a­tions revolu­tion sweeping the world.

The Social Network? Hell, no. I’m talking about The King’s Speech.

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Welcome to Weneda. Here's how to leave.

What's the strategy behind your communication vehicle?

Ever feel like you're working for a firm called Weneda Communications?

You know what I mean. You have an endless stream of people knocking on your office door and saying, "Hey, Weneda Facebook Page." Or "Weneda blog." Or "Weneda YouTube channel."

(At least Weneda has changed with the times. A few years ago, it would have been "Weneda leaflet" or "Weneda newspaper ad.")

Thing about Weneda Communications is, they're great at production. They know how to crank it out. They're just not terribly strong on why.

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Social (yawn) media

Do Pentagon shifts signal the mainstreaming of social media?

Two back-to-back stories on Wired’s Danger Room may well presage a change in the way organizations approach social media.

Unfollowed: Pentagon Deletes Social Media Office:

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The Art of Social Media starts Jan. 17 at Emily Carr University

Heads up, Vancouverites: next week, my workshop The Art of Social Media begins its six-week run Monday evenings at Emily Carr University of Art and Design:

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