net2

NetSquared, year 2 begins

by Rob Cottingham – May 29, 2007 - 9:47am

As I write this, Irene Weiser from Stop Family Violence is on stage at NetSquared, telling the story of how she discovered e-activism seven years ago, in a campaign that sent more than 164,000 messages to Congress and triggered the reauthorization of the Family Violence Act. Her story is electrifying... and hers is only one of 21 amazing projects that will present this morning.

They include:

Those projects are vying for a share of a large chunk of prize money that could make a substantial difference in their ability to press their stories forward. But it's already becoming clear that the prize probably means less than the opportunity to meet people with complementary capacities, ideas and assets – not to mention a certain number of funders and venture capitalists in the audience. 

It's a pleasure to see those connections develop, and to play a small role in helping to make a few happen. But it's an even greater pleasure to hear all of these stories.

It's so very easy to get caught up in the technical minutiae of modules, configuration settings, clever design tweaks and nifty new features. But the important thing, as this morning is reminding me, is what the technology we work with can enable. And for me, the big prize is what our work allows non-profits and socially-minded businesses and governments to accomplish, in close collaboration with their supporters, clients and publics.

If you feel the same way, why not check out the 21 featured projects? And then have a look at the other 130 projects that entered the NetSquared 2007 process. Find one, two or several that resonate with you... and then get in touch, and ask how you can help. Whether it's with a financial donation, technological expertise or time, maybe you'll find an opportunity to make a difference, and tell a story of your own.

(Want to see it live? Check out Beth Kanter's video stream.)

NetSquared Innovation Fund: Want to nominate a project? Share expertise? Vote?

by Rob Cottingham – March 29, 2007 - 9:10pm

This just in from our friends at NetSquared:

1. 9 Days Left to Nominate a Project for the NetSquared Innovation Fund Award

There are just nine days left to nominate innovative projects that are using the social web for social change. Please encourage web innovators in your community to submit their projects for a chance to win cash and other resources from the NetSquared Innovation Fund. Project nominations can be submitted and refined until April 6.

For more info go here.

2. Share Your Expertise with Net2 Innovation Fund Nominees

You can help innovators who have nominated projects for the NetSquared Innovation Fund Awards by browsing through the nominees here. Let them know what you like about their proposals, and offer suggestions for how they can improve them. Nominees can revise their projects as many times as they like until the deadline,
April 6th.

3. Join the NetSquared Innovation Fund Award Gabbly Chat 3/31 &
4/2

Have you been thinking about nominating a project for a NetSquared Innovation Fund Award, but aren't sure if it is a fit? Or did you already submit a project proposal and want to know how to make it better?

You can get answers to all of your questions during a NetSquared Innovation Fund Award Gabbly Chat with Billy Bicket, Director of Strategic Development, Knowledge Services at TechSoup, and Marnie Webb, Vice-President of Knowledge Services of CompuMentor on Saturday, March 31st at Noon PST and Monday, April 2nd at Noon PST.

Just go to this page during one of the chat times, type in your name and ask away.

Got a cool non-profit tech project? NetSquared wants to fund it

by Rob Cottingham – March 3, 2007 - 12:59am

This year's NetSquared conference is shaping up to top last year's inaugural confab of non-profit leaders, tech types and funders. And high on the agenda is the new Technology Innovation Fund.

At least $100,000 is on the table. The process for awarding it has begun on the NetSquared site itself, where community members will nominate projects and vote for their favourites:

Nominations will be accepted from March 1 - 31, 2007. Voting will be held April 2 - 7, 2007. The top 20 vote getters will receive an all-expense paid invitation to NetSquared Conference for two project representatives.

They're looking for projects that:

  • Use the power of community and social networks to create change
  • Use existing, or newly developed technology tools for social impact
  • Have a plausible financial model
  • Have a clear way to measure success
  • Exhibit extraordinary leadership, passion and resourcefulness
  • Exhibit a passion of social change

The 20 projects selected for presentation at NetSquared (or "N2Y2", as the folks at Compumentor have dubbed it) will be announced on April 16. Conference participants will hear the presentations, then decide who gets how much funding. And cash isn't all that's up for grabs; Yahoo! is making technological resources available, and other assistance is expected.

Learn more here... and once you have your project teed up, apply (or nominate someone else) here.

NetSquared Conference

2007/05/29 - 9:00am
2007/05/30 - 5:00am
Etc/GMT-7

From the NetSquared web site:

In May 2007, 350 members of the NetSquared community are invited to the Cisco campus for a new technologies for social benefit project incubation platform. Building on the strength of the NetSquared community and the success of the first-ever NetSquared 2006 Conference, N2Y2 further extends our efforts to bring corporate and public philanthropist together with web developers, nonprofits, NGOs and the nonprofit-serving tech (NTAP) community. The challenge to us all will be to define and develop proposals with:

  1. the deepest social benefit potential
  2. utilization of innovative social tools and
  3. the strongest levels of collaboration and commitment.

In other words, let’s turn the best nonprofit technology ideas into real tools that can help change the world.

 

Dispatches from NetSquared -- Day 1, part 2

by Aaron Pettigrew – June 1, 2006 - 12:47am

I was going to say that I wish I had made more time earlier today to blog the rest of yesterday's sessions for folks to read about, but you know, I really don't wish that at all. I spent the second day of the NetSquared conference fully engaged, and I wouldn't trade the time I've spent with people here for anything.

That said, though, now that the five of us who remain here in our swank silicon valley hotel are gone to bed & there's no more to talk about, I feel like it's okay to fit in a little writing. So, as promised, here's some more highlights from Tuesday afternoon. 

Distributed Grassroots Marketing

This session featured Elisa Camahort, Tara Hunt & Chris Messina. It was (im)moderated by the invincible Marnie Webb. This is the one session during which I took stellar notes. I think it was because it was pretty noteable -- well-prepared and well-facilitated, not to mention incredibly educational.

The point of this session was to discuss how grassroots marketing works in an online context & to develop strategies for creating critical mass around an issue, event or product so that it takes on a life of its own in the community. I wasn't sure that I'd be all that into it, really, but I was pleasantly surprised to find that the presentation, particularly Tara Hunt's portion, was actually super-interesting. It's easy to recap the high points, since Tara's portion of the presentation outlined 5 straightforward & simple concepts that make grassroots marketing campaigns successful. 

Here's her list:

  1. Maximize inbound rather than outbound messages.
    • Elites and 'thought-leaders' are not as influential as they once were. The most influential groups in peoples lives are amateurs and peers. Spend time working to let those people in.
  2. Be a community advocate, not a company evangelist.
    • Learn to take feedback about your company or org, and allow that feedback in turn to help you tailor your product/service to better serve the needs of your community. People love that stuff.
  3. Practice 100% authenticity.
    • There was a great question from the audience about the difficulty of communicating authenticity. Chris weighed in to say that the way to earn peoples' trust in this regard is to thoroughly document your journey. People will get a sense of who you are through your personal (or organizational) history... you just have to let them have access to that history somehow.
  4. Cater to the long tail
    • Under-represented audiences grow, whereas older, more 'conventional' audiences hardly ever do. Plus, working with under-represented audiences is cheap!

  5. Follow open-source principles
    • Let your users see how you did what you've done, and let them learn from you.
    • Allow your users to drive your project to its destination. Create an API & allow people to freely re-mix your technology.

There were many great questions from the floor, too -- check out Sarah Pullman's live-blog notes for more info.

 

Gender & the Social Web

This was the event that I was most excited about. I spend a lot of time thinking about (offline) social issues related to the construction of gender, and I'm thrilled to know that people are pushing to make gender a central issue in our online communities, too.

But I have to say, the session wasn't exactly what I expected. I had hoped for a great discussion about ways to a) push out gender as an issue online, make inequities visible & create 'best-practice' style solutions, and b) broaden the incredibly narrow understanding of gender in the world of digital identity. The session was actually more of a 'state of the woman on the internet'; a kind of round-up of success stories. Which is also super-cool -- don't get me wrong. It was great to hear about the successes of Blogher, the Omidyar network & Moms Rising in fostering gender-neutrality on the web. I was disappointed, though, that the conversation wasn't more dynamic. Gender was ever expressed in binary terms, and success seemed to be measured by gender parity, which I felt was a little shy of awesome. I was reminded by a good friend, though, that this is still a pretty young conversation in the online domain. There's still lots of time to push it in all directions. 

One very interesting thread that emerged during the conversation was that the trend toward 'bottom-up' organizing in the open source community is very much in keeping with principles of feminist organization often seen in activist communities. Changing the timbre of social movements is all about changing the nexus of control, and it was inspiring to think about open-source models as successful contemporary examples of non-heirarchical structures that work incredibly well. 

The panel discussion included Catherine Geanuracos, Christine Herron, Fran Maier & Lisa Stone. It was facilitated wonderfully (really -- the facilitation was impressive) by Susan Mernit. For more information, check out the session page. (I couldn't find the live blog notes this morning when I looked for them...)

 

I'm going to cut it off here. There was also one other session that I attended during the day, which was a discussion about Social Networking, but I was embroiled in tech support work for the NetSquared site, so I didn't get to pay very close attention. I'll try to add my notes from 'day 2: twice as awesome' later today. Woot!

NetSquared: Online tools changing offline politics

by Rob Cottingham – May 31, 2006 - 11:09am

There's a panel on right now with three fascinating thinkers and doers in online political activism: Joan Blades, Amy Goodman and – facilitating – Micah Sifry. Here are my very rough notes.


Micah Sifry says we're all newbies; these are early days and new tools, and we're all still learning what they can do

Joan Blades gives a quick history of MoveOn.org. In 1998, they created the site as an online petition to have Congress censure the president and get on with more pressing issues. They sent the link to 100 friends, and soon found themselves with half a million responses.

Listening is a big part of what they do – user comments, surveys – but they don't want to overwhelm. Last week they did house parties to have people identify the three big ideas we should focus on (we already know what we're against); they asked people afterward how they went. People get together at those parties and, although they focus on federal issues, start working on local issues as well.

Her new favourite project is MomsRising. While MoveOn is about what's on the top of the news, MomsRising deals with issues that may not have surfaced but that affect people profoundly.

Micah asks to what degree this is an attempt to influence media agendas and consciousness, and to what degree they're actually trying to affect electoral outcomes. Joan responds that MoveOn has always been political, and cites their fundraising effort to run an ad before the Iraq War to call for time to let the weapons inspectors do their work. Media and public opinion are part of the political work.

Amy Goodman of Democracy Now! begins by saying the media are the most powerful institutions on earth, and that it's very dangerous that most are mediated by corporations. "They've been deployed by the Pentagon, and we have to take it back." Democracy Now! emerged from Pacifica Radio in 1996.

She points out that outcomes in the U.S. deeply affect the rest of the world, and calls the grassroots in the U.S. a "pro-democracy movement" – the same term we use for similar movements around the world. The Seattle protests were a turning point for grassroots media, and their ability to tell stories the mainstream media were missing (or actually misreporting).

Around the time of 9/11, a community TV station began to carry Democracy Now, and it took off. They broadcast as well as video streaming at MNN.org, then got requests from lots of other stations. Soon they had to use satellite hookups.

One or two final observations: You know the issues in your communities; they have global effect. The exposure of the WMD lie also exposed the complicity of the media in acting as an uncritical conduit for the Bush administration. They hope they're providing a conduit to the Internet for those who aren't wired yet. Open-source has been critical for their growth.

Joan talks about the importance of the network neutrality debate. Micah suggests switching your investments to punish the companies pushing to end net neutrality. Amy takes a swipe at Mike McCurry, the former Clinton staffer now working for the telecos against net neutrality.

Amy: East Timor independence in 2002 - they had the equivalent of one T1 line for the entire country. So Democracy Now! pieced their video together on CDs, handed them to strangers at the airport, and asked them to leave them at the desk in Australia. They found a net cafe owner who would drive to the airport, pick up the CDs and send the data on to be reassembled and aired, broadcast quality.

They podcast and video podcast. On top of that, and TV and radio, they put out transcripts within a few hours. How? They take the MP3, and the closed captioners (required by law) would send back their rough transcript. They then send the MP3 broken into segments, with the closed captioning transcript, to volunteers who edit the transcripts and send them back clean. The transcript has been absolutely key; they got an irate call a little while ago from the Newshour with Jim Lehrer saying they'd just booked DN's two guests, and they usually give the host the DN transcript. She calls this "trickle-up journalism."

Micah pushes back a little, and says Democracy Now! doesn't seem to be involving its audience in gathering news. He contrasts them with OhMyNews, which has a network that will soon rival AP.

Amy replies that views and listeners provide many stories, but Micah says that process is visible only to Amy's group. When will we move from many-to-one or one-to-many to a many-to-many process that still filters up the best material? Amy says they're launching a new Ruby-on-Rails-based site in a few months. But she says she can't stress enough how central listeners and viewers are.

Micah turns to Joan, and asks whether there was a conscious decision not to have a MoveOn blog, while MomsRising has one.

Joan says the lack of a MoveOn blog reflects a sheer limit on capacity. There are lots of great things to do, and they can only act on a few. There are about 20 core team members, with a rotating group signing emails. They have to choose between a mailing, house parties and a blog. Email is the only way to contact MoveOn, because there are three million people involved.

Micah points out that once the Dean campaign reached 600,000 members, whenever they sent out an email and only 10 per cent of the recipients responded, they had 60,000 replies, far more than they could cope with – so they had to hide their email address. Joan says they're learning about how to involve volunteers, and it's an ongoing process of having MoveOn members help MoveOn members.

They emailed their membership to tell them about MomsRising, but they're trying to build an even bigger base. There are a lot of women who aren't participating and who are put off by the way politics is done. We think we're so pro-mother, she says, yet the number one cause of poverty is having a child. The U.S. is one of only four countries without paid maternity leave. There's a reason we're number 38 or so in child mortality, even though we pay more than any other nation per capita for health care.

Micah asks about the phenomenon of mommy bloggers, and about BlogHer. Is that an organizing opportunity? Joan says their aligned organizations are broad and deep. When vast numbers of Americans are having the same problems – she hasn't even gone off on child care yet – how can you use the Internet to bring these issues to the fore? It's no small thing – this is a huge challenge. That's why the book, the t-shirt, the song, the documentary coming out, the blogging.


We're getting into audience discussion, and I'd like to take part, so I'll post these notes now.

 

 

Dispatches from NetSquared -- Day 1

by Aaron Pettigrew – May 31, 2006 - 9:13am

Wow. Day 1 was amazing.

The conversations were inspiring, the presentations were interesting and very lively, but overall, the best part by far is hanging out with all these cool people. Having worked remotely on the NetSquared site for the last 6 months, I've developed great relationships with a lot of the folks at Techsoup and Compumentor, so it's been awesome to finally make f2f connections with these super-super-super people. And meeting the 'strangers' in the room has been equally amazing. It's impossibly exciting to me to be in the company of so many people doing good work in the world. 

It's exciting to me to see all the activity that's been happening on the NetSquared site, too -- site traffic is through the roof, the community blog is on fire with people  live-blogging and commenting on various sessions, and the remote conference rooms are totally buzzing. The community has really come out. If you haven't checked it out lately, you really should. It's awesome.

I've been taking some notes on the conference sessions I've attended. As I mentioned above, there are lots of folks doing a great job of live-blogging and notetaking the conference, so I'm not going to try to re-create the sessions in great detail. But I do have a lot to relate, and I'm excited to go over the high points of my day. I'll try to include notes for finding more info where I can. I'll start with the morning sessions, and I'll post about the afternoon sessions later today. Ok, here goes...

Blackwell Conversation 

The conference opener was an introductory conversation with Angela Glover-Blackwell from PolicyLink, an American nonprofit policy research organization. She spoke very articulately and passionately on the importance of scrutinizing elected representatives, industry leaders and policy-makers on the basis of their progressive social agenda first, and their use of technology second. To paraphrase:

"look to the people who lead with their social agenda. Don't get snowed by tech-savvy-ness or cutting edge use of technology for its own sake. Look to the folks who have real, big ideas about people. Because if the progressive and compelling social agenda is there, the progressive technology use will follow. It has to. It's in the air now." 

For more info on Angela's session, check out her session page on NetSquared. And be sure to check out the great work she and others are doing (particularly around race issues in the US) at policylink.org

Making the most of disruption 

The first plenary session of the day was about disruptive technologies (technologies that cause significant changes in the way that individuals live, businesses operate, or society behaves). Howard Rheingold and Paul Saffo were the panelists, and for experts on disruption, they were exceptionally well behaved. 

They took us on a kind of casual tour through pivotal disruptive technologies of the 20th century. One of the most interesting (IMO) themes that emerged from their talk is that tools are tools, and they're nothing more until you use them.

To illustrate the point, Paul related a great story of early thinking on the implications of air travel. Apparently there was a wide-spread and popular conversation going on after the invention of airplanes about the fact that from the air, one can't see natural borders at all. And the implication of this observation, of course, was that if we can't see natural borders anymore, their importance will diminish, and we'll (finally!) see the emergence of a truly global community. Airplanes will usher in a new age. Airplanes for world peace!

Obviously (and not all that shockingly), though, airplanes have not actually brought us world peace. Similarly, emerging tools will not bring us peace on their own -- tools, however cool, don't do anything on their own. Revolutionary changes come about through the strategic use of these new tools to achieve the greater good. In a room full of technologists & tool-geeks (among others), this was a brave and welcome sentiment, and it helped to set a great tone for the rest of the day.

Check out the session page on the NetSquared site for more info. 

We the Media: the rise of grassroots & open-source journalism

Next up was a great panel discussion on citizen journalism featuring Dan Gillmor, Hong Eun Taek and Ethan Zuckerman, moderated by Michael Rogers.

 

This was perhaps the most familiar conversation of the morning for an Indymedia wonk like me. It was interesting to hear someone like Hong Eun Taek (from the Korea-turned-international news phenomenon Ohmynews.com) speak about the power and popularity of citizen-driven media, especially when it comes to predicting the future of media, on and offline. One of the nice highlights from the session was this comment from Ethan:

Whether we ask them or not, people will make media. And they'll do it before the media gets there. This idea -- the citizen witness (& the citizen witness with a camera) is not a new phenomenon. (remember JFK?) But nowadays, where formerly there was maybe one image from one observer, there are now thousands.

 The conversation went on to outline some of the new and interesting ways that people are contributing to and creating media, including Wikipedia, mashups & the ever-popular internet video satire, as well as blogs, vlogs, podcasts & the like. Plus, Ethan Zuckerman (of Global Voices) is a real 5-star speaker. Check him out.

For more info on this session, check out the session page on netsquared.org.  

 

Well, that's the morning. As I said, I'll post more about day 1 later today. For now, I'm back to paying attention to the ever-inspirational Amy Goodman of DemocracyNow. Awesome!

Now en route to NetSquared

by Alexandra Samuel – May 28, 2006 - 9:28pm

Rob and Aaron are both heading down to San Jose this week for the NetSquared conference. For the past eight months, we've been working with the CompuMentor/Techsoup team that is behind this event. 

The conference aims at pushing nonprofit engagement with the "social web" (aka "web 2.0") to the next level. The web site (which we helped develop) has built an online community around the same agenda, and will now link the online community to the San Jose conference through a two-day remote conference.

I'm holding down the virtual fort from here in Vancouver, but look forward to hearing updates from Rob & Aaron. And if you're going to be at NetSquared yourself, be sure to say hello.

May 30 & 31: NetSquared's online conference with nonprofit leaders

by Alexandra Samuel – May 26, 2006 - 9:43pm

as posted on Corante's Civic Minded blog

Where can you find inspiration for online advocacy, guidance for online faclitation, and gossip about online politics? On Tuesday May 30th and Wednesday May 31st, NetSquared is hosting a remote conference featuring live chats and Q&A sessions with leaders from across the nonprofit web.
Find me at the Net2 Remote Conference

The remote conference is happening at the same time as a two-day confab in San Jose. After eight months of work on the NetSquared project, I'm heartbroken that I won't be there in person (something about not travelling in the ninth month of pregnancy, mutter mutter grumble) -- and absolutely determined that the online event will be so fabulous that when my colleagues return from San Jose, they're going to be jealous that I was the one who got to hang out in the chat room.

And what better way to get over that morning-after-the-Memorial-Day-before feeling than to spend the day chatting with leaders in nonprofit technology -- leaders like:

  • Judith Feder on "Health care and web 2.0 patient communities"
  • Rolf Kleef of Greenpeace
  • Micki Krimmel of Participant Productions on "Media that Mobilizes: An Inconvenient Truth, ClimateCrisis and more tales from Participate.net"
  • Beth Kanter on "Tagging in the Nonprofit World"
  • Robyn Deupree of Bloglines Lisa Stone of BlogHer
  • Alexandra Samuel of Social Signal on "Building Online Community: Behind the Scenes at NetSquared"
  • Mike Linksvayer of Creative Commons on "Leveraging Technology for Free Culture and Your Nonprofit's Mission"
  • Enoch Choi of Palo Alto Medical Foundation on "Tech Tools in Medicine: Personal Health Records, Mobile Devices, Blogging,Podcasting, Health Search & Tagging @ Google Co-op"
  • Boris Mann from Bryght on "Open Source and your non-profit"
  • Scott Heiferman from Meetup.com
  • Nancy White of Full Circle on "Online Facilitation Open Discussion"
  • Edward Vielmetti from the University of Michigan School of Information on "Superpatron: viewing libraries from a patron's point of view"
The remote conference is open to anyone with an Internet connection. And feel free to drop by the conference hallway for even more remote conference-y goodness.

NetSquared

NetSquared is a major conference and online community initiative undertaken by CompuMentor, a non-profit organization that provides software and technology assistance to more than 80,000 non-profit organizations across the United States and Canada. NetSquared aims at dramatically expanding the strategic technology capacity of these organizations by engaging them in a series of online community activities, culminating in a May 2006 conference.

Social Signal was retained by CompuMentor to develop an online community strategy that would engage its diverse user base in a process of online learning and discussion about the latest generation of online technologies and technology strategies. The strategy we developed outlined recommended content and activities for the eight months leading up to the NetSquared conference, and specified the technical and staff requirements for a web site that would support those activities. Our involvement was subsequently expanded to include the implementation of many aspects of this online community strategy, including setting up the NetSquared web site, configuring major web site features, managing custom development work and writing and editing site content. We also conceived and created Net2Learn, a companion site that allows NetSquared community members to create resource centers on different topics related to nonprofit technology strategy.

NetSquared has rapidly become one of the web's most visible forums for exploring the social web's significance to nonprofits. The levels of interest generated by the online community has led to the successful launch of NetSquared groups in San Francisco and other U.S. cities, and to an overwhelming demand for conference registration. That success has confirmed hopes that NetSquared would give rise to a durable, vibrant online community, taking a key position at the heart of CompuMentor's future online plans.
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