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Social Speech Podcast, Episode 12: Mitchell Beer

Social Speech - Mitchell Beer

Mitchell Beer has been a leader in conference communcations for more than a quarter of a century. His firm, The Conference Publishers, reports and repackages conference content - keeping it useful and relevant long after the closing gavel.

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Sure you have a great document. But do you have a dancing caribou?

Social media can give new life to old communication vehicles


For organizations with a strong policy orientation, turning out documents and reports is a pretty integral part of their existence. And often those reports are valuable contributions to the dialogue.

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BC Hydro hits YouTube

Our friends and clients at BC Hydro have made the leap onto YouTube, with a series of videos promoting their newly overhauled, conservation-enhanced web site.

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Do adjust your set: viewers flock to YouTube over TV to see Obama

Alex posted yesterday about YouTube views as a proxy for the relative support for political candidates. According to this piece at TechPresident, the same may be true of the relative support for new and old(er) media:

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YouTube views as a proxy for web success

Comparing the impact of web video on Obama and Clinton campaigns

We're often asked how organizations can measure the return on investment from social media. Frank Rich's column in today's New York Times effectively uses YouTube views as a proxy for the overall success of the Obama and Clinton campaigns in tapping the power of the web:

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Bedtime with Rob and Alex ep. 4: the long-distance episode

Okay, so Alex is in Oberlin, Ohio while Rob holds down the fort in Vancouver, BC. You think we're going to let a little thing like 3,300 kilometres of distance keep us from our just-before-sleep banter?

Accepting on behalf of lonelygirl15 will be lonelygirl16

Accepting on behalf of lonelygirl15 will be lonelygirl16(parent to teen sprawled on bed) Cheer up, sweetheart. Maybe NEXT year the Oscars will have a category for Best YouTube Diary.
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Northern Voice: No politician is safe when cameras are everywhere

How citizen journalism powered by social media reframes politics, politicians, and the people involved

I just stepped out of a superb presentation by Eddie Codel titled Using Internet Video to Change the World One Eyeball at a Time. A few of the phenomena he raised:

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YouTube meets The Man

Targeting your video message to the community you want to reach

I had a great conversation on Saturday night with Kate Trgovac on Sean Holman's Public Eye Radio. The topic was Petro-Canada's foray into the video-sharing world of YouTube, a project Kate got rolling for them before moving on to her new gig. (The videos purport to explain why gasoline prices are so high.)

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Rob talks about Petro-Canada and YouTube: CFAX 1070

Just a quick note – I’ll be on Sean Holman’s Public Eye with Kate Trgovac, to talk about Petro-Canada’s YouTube gambit. We’re on at 8 p.m., right after the news. That's 1070 kHz on your AM dial in sunny Victoria, or listen live online.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.