WIDget

BC Hydro's Green Gifts: harnessing Facebook gift-giving energy for conservation

When you're a company looking to make your first foray into the thickets of social media, building your own online community from scratch – and taking on everything from usability issues to platform selection to how you get that critical mass of people to sign up in the first place – can seem pretty daunting, and with good reason.

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Lijit: a social web search widget

I've just installed a nifty new widget on my personal blog. Called the Lijit, it uses Google to allow users to search my blog. Not a huge deal, you say? True enough.

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Turning Words into Deeds: A response to Knight Foundation's 21st Century News Challenge

Exploring widgets as lightweight website gateways to connection and real-world participation

What makes for a transformative media moment: a moment when an individual reads, watches or hears a news story and is galvanized to take action on an issue? Social Signal hopes to offer a new answer to that question with the WIDget, a tool that will turn words into deeds by marrying web-savvy media outlets with the latest nonprofit volunteer and donation opportunities.

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