virtual worlds

Rob's session on social media at the CMA Word of Mouth Marketing Conference now online

by Rob Cottingham – May 2, 2007 - 4:22pm

Three things:

  1. You can now listen to a podcast of the panel I was on at the "From Mass To Grass" Word of Mouth Marketing Conference in mid-April. You get to hear me mix it up with three very smart people: David Jones, Steve Osgoode and the panel's moderator, Michael Seaton. We talk about marketing, Web 2.0 and virtual worlds; between my co-panelists' expertise, Michael's moderating and the audience's questions, it was a great session.
  2. It's the featured item in an episode of Michael's excellent The Client Side marketing podcast. If you're active in marketing and the social web, you're going to want to subscribe – Michael's brilliant.
  3. Any chance I get to attend or take part in a panel moderated by Michael, I'm going to jump at. I've rarely been part of such a deftly animated conversation; he provided exactly the right amount of provocative questioning and insightful observation to make it (definitely) lively, (I hope) informative and (judging by the audience reaction) fun and engaging.

CMA Word of Mouth Marketing Conference: From Mass to Grass

2007/04/12 - 7:30am
2007/04/12 - 5:00pm
Canada/Eastern

2 p.m. panel session:
Does marketing work in Social Media and Virtual Worlds?

Moderator:

  • Michael Seaton, Director, Digital Marketing, Scotiabank

Panel:

  • Rob Cottingham, President, Social Signal
  • David Jones, Senior Vice-President, Fleishman-Hillard Toronto
  • Steve Osgoode, Digital Marketing & Business Development, HarperCollins Canada

To register, click here

Packing my virtual bags for CaseCamp Second Life

by Rob Cottingham – December 14, 2006 - 2:08pm

Later this evening, I'll be attending a conference in Second Life, the avatar-based virtual world.

CaseCamp, which has already proven to be a popular, effective way to pass along stories about marketing efforts, moves tonight into the virtual realm with CaseCamp Second Life, to be held on Crayon Island. (The event was oversubscribed quickly; I'm one of the lucky folks whose name was chosen in a random draw.)

It'll be interesting to see how this pans out. My early concerns about a sudden epidemic of repetitive strain injuries among the Marketing 2.0 set were allayed when I learned we'll have a live audio hookup. That's good, because my experiences with SL text chat conferences haven't been completely encouraging; the lag between one comment and another often leads to confusion in group conversations as to just who's talking to whom.

Congratulations to organizers C.C. Chapman (Cleon Goff), VP new marketing for crayon and host of Managing the Gray; Bryan Person (Zeke Barber), podcaster and blogger at Bryper.com; Eli Singer, who invented CaseCamp; and digital marketing genius Kate Trgovac (Katicus Sparrow) of MyNameIsKate fame.

Meanwhile, do you think maybe I got here a little early?

Rob waits, alone, at CaseCampSL
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