viral

H1N1? You infected my battleship!

H1N1? You infected my battleship!(one scientist to another) Technically, it's swine flu. But we're calling it H1N1 because the hashtag's shorter.

Blog ROI: Psst! Pass it on!

10 ways to maximize your blog's ROI: Part 7, turning readers into messengers

Mouth-to-ear whispering

When you're talking about yourself, your brand or your organization, you may have first-person credibility... but you also have a pretty obvious conflict of interest. Add that to the growing distrust of advertising and public relations - in fact, of institutional communications generally - and you have a challenge.

These days, your audience is putting much more trust in their personal networks: their friends, family, neighbours and colleagues. When they hear a personal message from someone they know, it punches through in a way that organizational communications can't.

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