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The 5 requirements for a starter social media presence

Part of a series. Original version at AlexandraSamuel.com.

I often talk to people who wonder how they can get started in social media. The typical requirements are:

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Dipping a toe

Six tools for trying social media on for size

Free puppy

Last week, I mentioned BC Hydro's Deb LeRose, and the brilliant opening slide in her social media presentation: the one that shows a free puppy and a baby. Her point is that, like many social media presences, each is supposedly "free". But you have to look at the long-term cost, whether it's feeding your dog... clothing and educating your child... or maintaining an effective, engaging social media presence.

So what if you're not sure you're ready yet?

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Time is money

Just because there's no price tag doesn't make you aren't paying for it

Hourglass: time is money

It happened again today. Every time an online service like Twitter or Facebook hits a roadbump, or stops working altogether, there's an outcry of protest from its users. Then, just as quickly, comes the backlash: "How dare you complain about a FREE service?"

Time well spent

Time well spentA pie chart depicting the information on the Internet. While most of it is serious, meaningful stuff, a tiny slice shows 'YouTube videos of people hurting themselves in amusing ways'. According to the chart, that's also what most people actually watch.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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