strategy

Open SoSi: The Concept Jam Part 6

Another take on how to present social media options and opportunities

A few days ago, we wrote about the social media options document that is the final deliverable in the Concept Jam. Today, the fine people at BC Children's Hospital Foundation have allowed us to release the options document we prepared for them last year after their Concept Jam workshop.

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Open SoSi: The Concept Jam part 5

How to create a social media strategy document that identifies options and opportunities

We deliver the Concept Jam to clients who are seeking their best social media opportunities: the campaign, site features or applications that can help them reach build relationships with their key audiences, generate revenue or deliver a key message.

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Open SoSi: The Concept Jam part 2

Agenda and script for the Concept Jam social media strategy workshop

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Read part 1, introducing the Concept Jam overview >>

Today, we're releasing two documents that can help you structure a Concept Jam workshop.

The Concept Jam workshop agenda (doc) is the document we share with all the participants in a workshop. We create a custom agenda for each workshop, depending on client, participants and the time available (while we prefer a full day, we've done half-day versions by developing the list of audiences, goals and strengths ahead of time, in consultation with our client). In some instances a client wants to include stakeholders or audience members in the brainstorming portions of the workshop, so we'll invite them to join the workshop at lunchtime, and use the morning to set up the audiences, goals and strengths lists as a strictly internal team conversation.

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Open Sosi: The Concept Jam part 1

How to deliver a social media strategy workshop that builds capacity and finds opportunities

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We're launching Open SoSi by sharing the Concept Jam. The Concept Jam is a workshop-based methodology for identifying an organization’s most promising social media opportunities.  It's the part of our work that we love the most, and that we think gives the greatest value to our clients. It's also the one part of our current service line-up that we hope to do even more of in the months and years to come. So we figured we'd put our money where our mouth is by giving that away first.

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Inconceivable

Inconceivable

(a sperm cell swimming in one direction, to the sperm cells swimming the other way) Niche play: I'm going to try to fertilize a kidney.

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4 questions to answer before you get started (or move forward) with social media

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Many organizations want to know how to get started with social media, or how to take it to the next level. All too often, the answer they get is the name of a site or platform: Create a Twitter feed! Set up a Facebook page! Build your network on LinkedIn!

While it can be very helpful to know about different platforms, no one platform is right for every organization. To make good choices about where to spend your social media dollars, you need to be clear about what you want to get out out of social media, and how you're going to do it in compelling way.

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Strategy, from background to blueprint

Research and analysis

Your organization can make the most effective use of social media tools when your projects are grounded in a thorough understanding of online opportunities and challenges. Social Signal's strong research background means we can help you create a compelling case for effective online engagement, including:

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