strategy

How to write a blog post in 10 minutes

Stopwatch

Part of a series. Original version at AlexandraSamuel.com.

In my recent blog post about how to sustain your social media presence in just 3 hours a week, I advise drafting 3 blog posts in under one hour. That may sound unimaginable if (like me) you've fallen into the habit of turning each blog post you write into a mini-manual or philosophical essay.

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How to sustain a social media presence in three hours a week

Part of a series. Original version at AlexandraSamuel.com.

When it rains on a weekend, I don't bemoan my decision to live in the Pacific Northwest: I just know it's time to queue up my blog posts and tweets for the week. That's what I try to do in about two hours every weekend, and since folks often ask me how they can keep their social media presence alive in an efficient and sustainable way, I figure I'm long overdue to blog my system.

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5 steps to create your social media toolkit

Part of a series. Original version at AlexandraSamuel.com.

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The 5 requirements for a starter social media presence

Part of a series. Original version at AlexandraSamuel.com.

I often talk to people who wonder how they can get started in social media. The typical requirements are:

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Welcome to Weneda. Here's how to leave.

What's the strategy behind your communication vehicle?

Ever feel like you're working for a firm called Weneda Communications?

You know what I mean. You have an endless stream of people knocking on your office door and saying, "Hey, Weneda Facebook Page." Or "Weneda blog." Or "Weneda YouTube channel."

(At least Weneda has changed with the times. A few years ago, it would have been "Weneda leaflet" or "Weneda newspaper ad.")

Thing about Weneda Communications is, they're great at production. They know how to crank it out. They're just not terribly strong on why.

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The small organization’s guide to investing in social media

Part 6 (and conclusion) of a series. Originally posted on AlexandraSamuel.com.

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How a small organization can build a content-driven social media presence

Part 5 in a series. Originally appeared on AlexandraSamuel.com.

Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content.  One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS aggregation.

Another option is focus on developing your own content on a regular (ideally daily) basis; for a small membership organization, 2-3 posts per week is entirely reasonable.

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Social media for small organizations: why size matters

Part 3 of a series. Originally appeared on AlexandraSamuel.com.

The 90-9-1 principle popularized by Jakob Nielsen says that if you have 100 visitors to your online community site or social media presence, your visitors' participation will look like this:

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The Rule of 84: Social media for your limited budget or small audience

Part 2 of a series. Originally appeared on AlexandraSamuel.com.

"How can our organization create a social media presence?"

The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend?

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Social media for small organizations

Creating a social media presence in 2010

Part 1 of a series. Originally appeared on AlexandraSamuel.com.

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission?

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