social innovation | Social Signal

It's easy to get fixated on the shiny toys of the Web 2.0 world: the latest invitation-only beta of the hottest new collaborative technology using the coolest whatever. Nothing wrong with that; our natural affinity for cool and new helps provide a built-in audience for technological innovators.

But the bright glare of technological promise can obscure its social impact... and not just the negative effects that technology's critics are fond of citing.