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Open SoSi: The Concept Jam part 2

Agenda and script for the Concept Jam social media strategy workshop


Read part 1, introducing the Concept Jam overview >>

Today, we're releasing two documents that can help you structure a Concept Jam workshop.

The Concept Jam workshop agenda (doc) is the document we share with all the participants in a workshop. We create a custom agenda for each workshop, depending on client, participants and the time available (while we prefer a full day, we've done half-day versions by developing the list of audiences, goals and strengths ahead of time, in consultation with our client). In some instances a client wants to include stakeholders or audience members in the brainstorming portions of the workshop, so we'll invite them to join the workshop at lunchtime, and use the morning to set up the audiences, goals and strengths lists as a strictly internal team conversation.

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