You've spent tens of thousands of dollars creating an online community site. Your organization has a big vision for how this new community can engage your customers, members or the public. Your developers, communications team and fundraisers are all bleary-eyed from the effort and dollars it's taken to get you to launch day. Now what?

That's the question we tried to answer during last week's session at NetSquared. The conference itself was a great reminder of the number one law of community-building: you can set the stage, but the community will define itself. And when we helped CompuMentor launch the NetSquared online community three years ago, we could never have envisioned the depth and breadth of expertise and enthusiasm that the community now encompasses.

read more »