I've been very lucky with panel discussions: I've never been on a dud. I hear the horror stories (and I've witnessed them from the audience): moderators who can't read the room, panelists who run way long and pitch their company relentlessly, and chemistry that just doesn't work.
panel
13 keys to a good panel
by Rob Cottingham – April 2, 2008 - 5:25pmCMA Word of Mouth Marketing Conference: From Mass to Grass
2007/04/12 - 7:30am
2007/04/12 - 5:00pm
Canada/Eastern
2 p.m. panel session:
Does marketing work in Social Media and Virtual Worlds?
Moderator:
- Michael Seaton, Director, Digital Marketing, Scotiabank
Panel:
- Rob Cottingham, President, Social Signal
- David Jones, Senior Vice-President, Fleishman-Hillard Toronto
- Steve Osgoode, Digital Marketing & Business Development, HarperCollins Canada
To register, click here.
