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2008 Nonprofit Software Development Summit

If you love to visit that exciting, magical place where technology meets social change, you won't want to miss the 2008 Nonprofit Software Development Summit, taking place in Oakland November 17-19.

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Labour and social media: resources and cases from the CALM workshop

CALM logoLast Thursday, through the kind offices of the Canadian Association of Labour Media, I spent the day with a gaggle of communications professionals from a wide assortment of Canadian labour unions, sharing what I know about the social web and learning about an array of initiatives that various unions have launched in the last while.

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How your non-profit can earn revenue with Web 2.0: Part 5 - Product sales

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How your non-profit can earn revenue with Web 2.0: Part 4 - Fee for service

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How your non-profit can earn revenue with Web 2.0: Part 3 - Earning revenue with advertising

Welcome to the latest installment in our series on revenue sources for non-profit social media projects. Today, I'm looking at what many non-profits first think of (and often, recoil at) when it comes to earning money online: advertising.

If your site attracts a lot of visitors -- or even a niche community of visitors that advertisers want to reach -- you can place advertising on your site to generate revenue. There are three types of advertising to consider:

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How your non-profit can earn revenue with Web 2.0: Part 2 - Intellectual property

This week, I return to the questions I recently posed about social media and social enterprise:

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How your non-profit can earn revenue with Web 2.0

Social media for social enterprise

Social Signal has worked with many different non-profit organizations, of varying size and means, to create a variety of social media sites, of varying scale and ambition. One thing that just about every non-profit client (and most for-profit clients) ask is about the return on investment. How can non-profits assess the financial value of their social media investments? And perhaps even more fundamentally, how can they find the money to pay for sites that can be costly to build, and just as costly to run?

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Accepting on behalf of the social web...

Bix is having a competition to find the most inspiring story of charitable giving. And Beth Kanter has nominated, well, the whole dang social web:

Vote for this entry on!

It's just one example of the power of microdonations... especially when you combine them with a compelling story:

I raised money on my blog to send Leng Sopharath, a Cambodian orphan, to college via the Sharing Fdn. 81 of my blog readers made a donation. We raised her tuition in 24 hours and raised enough to support a 2nd college student. This is the power of the social web to do social good and where a lot of small gifts can make a huge difference.

So, social web, head on over and vote for yourself. (Oh, and for a terrific cause.)

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Best practices for non-profits using web 2.0

Just how much should you fear the Social Signal vendetta of the week™? Not that much, it turns out: no sooner had I written my tirade against LinkedIn Answers than I spent the evening answering them. The key to my change-of-heart? The discovery of a groundbreaking technology known as cutting and pasting. Sure, I'd rather have pulled my LinkedIn Answer with the miracle of RSS, but this is a decent plan B.

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.