Welcome, NTC 2011 attendees!

NTC 2011 logo

We're delighted to be sending Rob to the 2011 Nonprofit Technology Conference as their official cartoon-blogger!

If you'd like to meet up with Rob at NTC 2011, just tweet him at @robcottingham.

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A little book of big ideas

Open Community offers social web approaches for associations (and more!)

My friends Maddie Grant and Lindy Dreyer have just launched Open Community, "a little book of big ideas for associations navigating the social web". (I was fortunate enough to get to do cartoons for the book, which meant I got a sneak peek – and I was impressed with both the scope of their vision and the practical suggestions they have for their readers.)

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The small organization’s guide to investing in social media

Part 6 (and conclusion) of a series. Originally posted on

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How a small organization can build a content-driven social media presence

Part 5 in a series. Originally appeared on

Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content.  One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS aggregation.

Another option is focus on developing your own content on a regular (ideally daily) basis; for a small membership organization, 2-3 posts per week is entirely reasonable.

Social Signal on...

RSS feedTwitterFacebookGoogle+

Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.