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How your non-profit can earn revenue with Web 2.0: Part 5 - Product sales

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How your non-profit can earn revenue with Web 2.0: Part 2 - Intellectual property

This week, I return to the questions I recently posed about social media and social enterprise:

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How your non-profit can earn revenue with Web 2.0

Social media for social enterprise

Social Signal has worked with many different non-profit organizations, of varying size and means, to create a variety of social media sites, of varying scale and ambition. One thing that just about every non-profit client (and most for-profit clients) ask is about the return on investment. How can non-profits assess the financial value of their social media investments? And perhaps even more fundamentally, how can they find the money to pay for sites that can be costly to build, and just as costly to run?

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Best practices for non-profits using web 2.0

Just how much should you fear the Social Signal vendetta of the week™? Not that much, it turns out: no sooner had I written my tirade against LinkedIn Answers than I spent the evening answering them. The key to my change-of-heart? The discovery of a groundbreaking technology known as cutting and pasting. Sure, I'd rather have pulled my LinkedIn Answer with the miracle of RSS, but this is a decent plan B.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

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