monitoring

Creating a conversation hub

How to monitor your blog's comments using Twitter

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Twitter has helped move my attention from the soapbox side of social media ("Here I am blogging about the Important Idea I want to convey") towards its conversational side ("What do you think about my Important Idea?") The short message length and rapid-fire pace of Twitter, combined with the panoramic view of my friends that I get from my Tweetdeck setup , fosters a more conversational online relationship with my friends and colleagues.

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Bureaucracies and new media: How the US Air Force deals with blogs

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David Eaves is a member of the Social Signal advisory board. Originally posted at eaves.ca.

A friend forwarded me this interesting diagram that is allegedly used by the United States Air Force public affairs agency to assess how and if to respond to external blogs and comments that appear upon them.

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It takes a village to build a world-changing social media presence

Building your social media team

Your social media team

Social media can help to engage customers, build brand, raise public awareness or support internal collaboration. Precisely because of its breadth of impact, it's not obvious where it fits in an org chart: In marketing or public relations? Communications or customer care? I.T. or H.R.?

Developing an effective social media team requires more than finding the right box on the org chart or figuring out where that community moderator should sit. It's about identifying the goals for your social media program, the competencies needed for successful execution, and the gaps you need to fill.

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A little birdie told me

Twitter monitoring to strengthen your team

Twitter love

Last weekend I added a search on "@robcottingham" to TweetDeck so that I could track the comments on Rob's Northern Voice keynote. (BTW, if you aren't using TweetDeck to keep track of your Twitter pals, I highly recommend it; like many people I know, Tweetdeck has transformed Twitter from being a tool I use occasionally to a vital part of my workflow and community.)

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