messaging

Going for the Golden Graham

NIche messaging with social media

Reach each of your audiences with the message that speaks to them.

That's one of the central appeals of social media: the ability to target your message, affordably and appropriately, to each of the audiences you're trying to reach. Create a YouTube clip with an edge to hook your under-25s. Create a business-value app on LinkedIn to reach your b2b audience. Sponsor a mom's group on Facebook with your most family-friendly lines.

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