• Home
  • linkedin answers

linkedin answers

Share |

You could be the lucky winner

Using online contests as a marketing tool


Asked on LinkedIn:
In an earlier question regarding promotional ideas to promote our community classes, it was suggested that we offer a free sign language course (value $195) to someone in need; maybe a family member, spouse, or other individual who wants to learn this valuable and important language. We like the idea of this type of promotion, but not sure how to structure this offer and create criteria so that the selection of winner is fair. We plan to send a press release to announce this free offer. Do you have any ideas on how-to set the criteria, and/or any lessons learned offering a similar promotion?

Share |

Pretty people, smart people

Using B2C social media for B2B marketing


Asked on LinkedIn: Has anyone had success using social media to market B2B?

The business-to-business versus business-to-consumer dichotomy can be a bit of a trap when thinking about social media. To achieve a critical mass of participation on a social media site, you need to be drawing on a potential audience of tens of thousands, ideally at least hundreds of thousands; this will be rapidly narrowed by the relatively small percentage who are interested in checking out any social media presence, let alone actively contributing to one. There are very few business niches in which you have a large enough, or techie enough, audience to achieve that necessary critical mass.

Share |

Listen. Think. Engage!

Three steps for companies getting started with social media


Asked on LinkedIn: What are the first 3 steps every company needs to take to get involved in social media?

1. Listen.

No matter what industry you're in or how sensitive your organization, you need to be doing social media monitoring. At a minimum, set up an iGoogle page and add feeds from Technorati (to search for blog posts about your organization), Twitter search (for tweets) and delicious (to see what people think is worth bookmarking on your site or news coverage). Track the reputation of your company, brands/products, key leadership and industry, and discover where your strengths and weaknesses lie online. (Hint: no news isn't necessarily good news!)

Social Signal on...

RSS feedTwitterFacebookGoogle+

Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.