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Aug. 4: Come for the open house. Stay for the amazing story of "Houston. It's Worth It."

Randy Twaddle on authentic brands from user-generated content

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We're having our first open house next week... and we're thrilled to have one of the coolest people we know as our featured speaker. If you're interested in building authentic brands, destination marketing or user-generated content, you'll want to join us.

Because you'll get to meet Randy Twaddle, one of the partners behind ttweak. They're the Houston, TX marketing firm that came up with a brilliant - and completely unofficial - campaign to promote the city.

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Advice to social media mavens...from media pros

We're just back from two days in Houston as the guests of ttweak, a marketing, communications and design firm that shares our belief that authentic, original voices are the best way to convey a message. ttweak's best-known work is probably their Houston It's Worth It campaign, but their extensive and varied experience also includes a number of video projects that let interview subjects, rather than narrators, tell the story.

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