green gifts

Now greener and giftier

Announcing updates to the BC Hydro Green Gifts Facebook Application

Wow, it's hard to believe it's already been a year since we launched Green Gifts – the free virtual-gift-giving Facebook application we created for BC Hydro. That's a lot of water under the bridge (through the turbine? over the dam?) - this time last year, Hillary Clinton had a lock on the Democratic nomination, real estate was the can't-lose investment and the theme to Hockey Night in Canada was still the theme to Hockey Night in Canada.

BC Hydro's Green Gifts: harnessing Facebook gift-giving energy for conservation

When you're a company looking to make your first foray into the thickets of social media, building your own online community from scratch – and taking on everything from usability issues to platform selection to how you get that critical mass of people to sign up in the first place – can seem pretty daunting, and with good reason.

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