facebook

Dare to be weak

When it comes to engagement, social media is the art of the possible

Running from social networks

I can't believe it!! Your organization isn't on Twitter? You don't have a Facebook page with discussion groups and a wall? You're not on MySpace, Bebo and FriendFeed?! OMFG, that's so weak! What are you thinking?!

Well, maybe you're thinking, "We don't have a large organization, and we have very few resources." Maybe you're thinking, "Some platforms make it easier to manage conversations than others." And maybe you're thinking, "I'm going to put our limited resources and finite attention where they'll do the most good."

You know what? Good for you.

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Way-too-candid camera

Rob in Vancouver Sun story on Facebook "Photo Stalker" app

Do you know who's looking at your Facebook photos?

A lot of people don't know that Facebook's default privacy settings expose their photos to the world. And for a stranger, browsing your snapshots of that crazy drunken office party may be as simple as installing a new Facebook application called Photo Stalker.

That's the word from Vancouver Sun reporter Gillian Shaw, who interviewed the app's developer.

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You could be the lucky winner

Using online contests as a marketing tool

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Asked on LinkedIn:
In an earlier question regarding promotional ideas to promote our community classes, it was suggested that we offer a free sign language course (value $195) to someone in need; maybe a family member, spouse, or other individual who wants to learn this valuable and important language. We like the idea of this type of promotion, but not sure how to structure this offer and create criteria so that the selection of winner is fair. We plan to send a press release to announce this free offer. Do you have any ideas on how-to set the criteria, and/or any lessons learned offering a similar promotion?

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Tips for a successful Facebook application launch

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Asked on LinkedIn: Launching a Facebook application?

Consider running a contest -- something with genuine value, ideally a bit witty -- that you advertise on Facebook using smartly-chosen keywords to control where your ad appears. Make sure it's clear this contest is associated with a new recommendation tool. That will bring your target users to you, already primed for positive engagement with your application, without engendering the ill-will that comes from anything that feels spammy.

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Yes, Virginia, Santa just blocked your profile

Yes, Virginia, Santa just blocked your profile(Santa to little girl) No, you WERE on Santa's nice list. And then you spammed Santa's Facebook profile with snowballs and Christmas Sweets invitations.
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The last to know

The last to know(woman at computer while man sneaks out the door with a suitcase) Heh... check out this Facebook bug. It changed my relationship status to 'Single.'
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With friends like these

With friends like these(war correspondent in front of tank convoy) The rivalry between Facebook Connect and Google Friend Connect took a surprising turn today...
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Can we move the tabs to the left? YES WE CAN!

Can we move the tabs to the left? YES WE CAN!(news commentator) It's a question of the pace of change. Is America really ready for a black president so soon after the Facebook and iGoogle interface changes?
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Status update: Twittering your way to effective (and expressive) communication

Today I took a giant leap forward in my update-ability. (If date-ability refers to your in-person hotness, update-ability speaks to your hotness in the social media pressure cooker of Twitter, Facebook, Jaiku etc.) If I'm going to be entirely honest, my virtual hotness has been severely limited by my relatively infrequent Twitterings. Not only do I eat, change my musical selection and go to the bathroom without posting the minute-by-minute update, but I even sometimes have actually vaguely interesting thoughts that pass through my head without being captured in my conversation stream.

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Now greener and giftier

Announcing updates to the BC Hydro Green Gifts Facebook Application

Wow, it's hard to believe it's already been a year since we launched Green Gifts – the free virtual-gift-giving Facebook application we created for BC Hydro. That's a lot of water under the bridge (through the turbine? over the dam?) - this time last year, Hillary Clinton had a lock on the Democratic nomination, real estate was the can't-lose investment and the theme to Hockey Night in Canada was still the theme to Hockey Night in Canada.

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The Concept Jam: This is where great social media ideas are made.

The Concept Jam finds the social media concept that creates value for your team and audience. Learn more!