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A link is a promise. Don't break it.

Five ways sharing links can build relationships instead of breaking faith

Chain links

Suppose you read a tweet or a Facebook update: an urgent message about something truly vile that a public figure has said. Outraged, you click through... and discover that, actually, what they said is far milder.

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Taking the content we create seriously

Terms of service changes deserve more than just a shrug and a click

Instagram terms of use

The debate simmering over Instagram's pending terms-of-service changes shouldn't come as a surprise. These days, changes to a site's or app's terms of service get a lot more scrutiny than they used to.

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Pixel-perfect social media graphics

How right-sized graphics can lend a whole new dimension to your online appearance

Tangled measuring tape

Most organizations would never send their leaders to a news conference in pizza-stained sweatpants and a moth-eaten Planet Hollywood t-shirt. But a startling number of them do the digital equivalent.

They stretch low-resolution logos and graphics to serve as cover images. They shovel photos online without noticing that the call to action is getting cropped out. Use intricate, complex images as pinkie-nail-sized profile photos.

The result is a blotchy, pixelated, distorted, unreadable mess.

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Using Facebook? Hope you have a camera!

Theo Lamb and Darren Barefoot on the science of Facebook for non-profits


After reviewing 1,000 Facebook posts and updates from 20 non-profits with large followings on the site, Capulet's Theo Lamb and Darren Barefoot can report

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Social Speech Podcast, Episode 2: with Tod Maffin

Tod Maffin - Social Speech

If you were to assemble a herd of top-notch researchers, and tell them "Find me someone who embodies public speaking, social media and podcasting," chances are fights would break out as several of them vied to be the first to get to Tod Maffin's door.

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A social media Valentine

Dearest Valentine,

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Just because you have numbers doesn't mean you have insight

One of the most seductive things about social media is the way it allows us to quantify things. I have more friends than she does – I must be more popular. That blog post got more hits than this one, so that one's more effective. We have more Twitter followers this month than last month, so we're on the right track.

Numbers are lovely that way. In a world where everything seems open to interpretation, numbers offer certainty. Five is bigger than three: end of argument.


Clingy(woman to friend, walking past store with multiple Friend Us signs in the window) Yeah, that's just what I look for in a brand: clingy and emotionally needy.
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The social speech: How your friends and followers can help you write your next presentation

Social speech banner

Speechwriting is a notoriously solitary profession. You might have a few conversations with a client, their staff or — if you're writing for yourself — a mirror. But a lot of your work is going to be just you, a keyboard and the unforgiving blank screen.

At least, that used to be the case. But when you're crafting a social speech, speechwriting can be a team activity. And even though you still have to do the actual writing, you can draw on the ideas, experience and ingenuity of a large networked audience.

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Google Circles is great. But I'm waiting for Google Venn Diagrams.

If you’ve managed to sprint inside of Google+ during one of those brief periods when the front door has been left ajar, then the first thing you’ve seen has been Google Circles. It allows you to organize your contacts into lists, based on how you know them, how much you trust them, whether you consider them cool, how you want to communicate with them… whatever criteria you want.

It’s a great feature, done in an appealing way. But it only goes so far.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.