changeeverything | Social Signal

ChangeEverything.ca, the online community we conceived and built for Vancity,

Our friends (and clients) at Vancity's ChangeEverything.ca community are running a great little contest with a cool twist. Blog about a good cause (at ChangeEverything.ca), tag it "changesomething", whip up some buzz around it, and you could win a $1,000 donation from Vancity to the group you blogged about.

They're doing in in celebration of their new branches, which just opened. What I love about this is the chance to give some profile to the smaller groups out there, the folks for whom $1,000 could make a real difference.

Best-case scenario: a good cause gets the money. Worst-case scenario: even the groups that don't win get some real profile in a community of more than 1,500 people dedicated to change. And either way, some important stories get told.

Just as you can never really tell if an online community will really take off, you also really don't know what form that success will take.

Add Vancity honcho Dave Mowat's name to the growing list of CEOs who are blogging. And if you head to his blog, you'll notice two things.

One, it's not on the Vancity site. Instead, it's on ChangeEverything.ca, where he's helping to contribute to the conversations there.