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How a big push and a little help can convince people to change

13 April, 2011
1
by Rob Cottingham

This is the story of how one elephant drove us to make a change... and another elephant, courtesy of Switch authors Chip and Dan Heath, showed us the way.

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Geeks bearing gifts

(Trojan soldiers discussing the horse) Sure, I know it has security issues. But it's so feature-rich, I'm willing to overlook them.

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NetSquared: Alex on social media and conversation as the engine of change

19 June, 2008
0
by Rob Cottingham

Just a heads-up: there's a great interview over on the NetSquared web site, where Jed Sundwall (that's him on the right) talks to Alex about the work we do, and how social media can help organizations join the big conversations that can lead us to a sustainable, socially just world: