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We, the users (part 1)

With great market share comes great responsibility

Buy an iPhone, iPod Touch or iPad, and you get to choose from thousands and thousands of "apps": software that ranges from full-blown business applications to games to novelty items. But before an app can make it to your iPhone, it has to make it onto the virtual shelves of the App Store... and that means convincing Apple that the app is worthy of inclusion.

This blog was made possible by...

This blog was made possible by...

(a blogger wearing a shirt covered in logos) FTC rules. I have to wear it whenever I'm blogging.

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Open SoSi

Social Signal open sources its social media consulting practice

Cloak and daggr

It's Social Signal's fourth anniversary. But rather than breaking open the champagne, we're breaking open the vault that contains everything we've learned over the past four years.

We're taking the intellectual property we've generated and gleaned from Social Signal's four years of consulting, strategy and development and making it available for free online, under a Creative Commons license.

And then they invented the billable hour

And then they invented the billable hour

(one neanderthal to another, who has built a fire) You doing it wrong. (Caption: First known ancestor of the social media consultant.)

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It's 10 o'clock. Do you know where your reputation is?

Know the people doing your social media marketing - and their methods and ethics

Cartoon: Can I deceive people passionately, transparently and openly?

It can happen so quickly: a few misplaced tweets, an ill-considered blog post, and suddenly an organization is at the center of an online firestorm. They're called spammers and liars, and tagged with the Hashtag o' Doom, #FAIL. And the worst thing of all is they had no idea what was happening.

Where, oh where, did it all go so wrong?

Probably somewhere around the moment they decided to outsource their social media marketing.

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Welcome to the no-pitch zone

Make the most of your conference sponsorship

Salesman hawking product

Hey, you've sponsored a conference – good for you!

Chances are good you wanted to help these folks out, and support some productive conversation, learning and networking. Chances are also pretty good you want to get some benefit out of the sponsorship yourself with goodwill and exposure.

And when they said you'd have an opportunity to speak to the participants, you jumped at it. And you have a great 15-minute pitch carefully crafted by the folks in marketing, including a PowerPoint video that hits all the key selling points.

So why do you have this nagging feeling of impending disaster?

Kindly pee into this cup and hand over your login and password

Kindly pee into this cup and hand over your login and password

(boss to employee) Your work here has been flawless. But unless you start following people back on Twitter, your days at this company are numbered.

Birds of a feather repress together

Birds of a feather repress together

(man to female protegee) I like you, Lenahan. I sense in you things I see in myself... in particular, a spiritual quality that recognizes there must be more to human existence than the single-minded accumulation of obscene amounts of wealth at all costs. Which is why I've called you here today: to impress on you the absolute importance of ensuring that spiritual quality never, ever in any way, shape or form finds voice in this company.

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Blog ROI: Homemaking

10 ways to maximize your blog's ROI: Part 10, giving your online conversations a home base

House key (red)

Visiting someone else's place is great. You eat their food, drink their imbibables, and meet their guests.

But eventually to host a gathering at your own place takes hold. You want to choose the hors d'oeuvres, cue up the playlist and invite your own friends -- in your own home.

It's no different with blogging. True, your organization can go quite a ways in engaging the online world by commenting on third-party blogs. But if you want to be serious about joining the conversation, you'll want a place of your own: an online home for the conversations you want to have.

And while you have no more control over where those conversations ultimately lead and what other conversations may start than you do when you're hosting a party, you're the one who sets the agenda. And it's your voice that sets the tone and pace for your audience.

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Blog ROI: Open wide...

10 ways to maximize your blog's ROI: Part 9, Embracing openness


There's a convergence going on: some big social and business trends that have one thing in common - the word open.

Whether it's open-source software, or enormous information repositories that are open to be accessed and sometimes even edited by anyone, or the growing requirements for transparency on the part of organizations and governments, your customers, supporters and audience are expecting you to be open to them.

Social Signal on...

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Work Smarter with Evernote

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