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The small organization’s guide to investing in social media

Part 6 (and conclusion) of a series. Originally posted on AlexandraSamuel.com.

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How a small organization can build a content-driven social media presence

Part 5 in a series. Originally appeared on AlexandraSamuel.com.

Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content.  One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS aggregation.

Another option is focus on developing your own content on a regular (ideally daily) basis; for a small membership organization, 2-3 posts per week is entirely reasonable.

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The 5 requirements for using RSS aggregation to build your online presence

Part 4 of a series. Originally appeared on AlexandraSamuel.com.

The rule of 90-9-1 means that small organizations with focused audiences are unlikely to create highly participatory, self-reinforcing online communities. But they can still benefit from using social media tools to engage their audiences in online conversation. And one of the most exciting options is very useful to large organizations and businesses, too.

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Social media for small organizations: why size matters

Part 3 of a series. Originally appeared on AlexandraSamuel.com.

The 90-9-1 principle popularized by Jakob Nielsen says that if you have 100 visitors to your online community site or social media presence, your visitors' participation will look like this:

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The Rule of 84: Social media for your limited budget or small audience

Part 2 of a series. Originally appeared on AlexandraSamuel.com.

"How can our organization create a social media presence?"

The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend?

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Social media for small organizations

Creating a social media presence in 2010

Part 1 of a series. Originally appeared on AlexandraSamuel.com.

By now, virtually any organization that is committed to the web has asked: how can social media and online community strengthen our relationship to our members or customers, and help us fulfill our mission?

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Open SoSi: Show me the money

Open sourcing our project estimates at SXSW

Go directly to the latest Open SoSi release, How to create budget estimates for proposals and project management. >>

I'm hosting a conversation today at SXSW, Breaking it Open: Open Source Consulting Models. So this seemed like the right moment to return to the job of open sourcing our consulting materials.

As it turns out, the biggest challenge of open sourcing is actually organizing our materials in a form that is useful to share. Any programmer can tell you that documentation is often the most onerous part of sharing code, and we've found the same thing is true in our own open sourcing process. We could just dump a pile of documents onto the Internet, but we want to release them in a form other people can make sense of and apply to their own work. That takes time.

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Open SoSi: The Concept Jam Part 7

How to create budget estimates for proposals and project management


Today we're releasing the budget estimating template we use to generate cost estimates and project plans for The Concept Jam. We use similar templates for all our budgeting processes, so we expect that the attached template will be relevant to a wide range of budget, estimating and project planning needs. Whether you're a social media agency (like us) or in an entirely different sector and service industry, these files and notes can help you define or refine your estimating and project management system.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.