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If your team won't blog, maybe you need a new approach

How to spur reluctant bloggers

Publish and I Don't Think So buttons

"Why won't they blog?"

That's a lament I hear from community managers, social media practitioners and communications directors who are begging, cajoling, coaxing and wheedling coworkers, trying to get them to post something to their organization's or company's blog.

Rocking out

Rocking out

(manager on cell phone while rock musician types on laptop) Tell the opening act to stretch it out. He just got another blog comment he needs to respond to.

The monetization tango

The monetization tango

(dashing, suave dancer to partner) Monetizing my blog has gone so well I am extending it to all my conversations. Which reminds me, chérie... may I interest you in a replica Rolex?

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Disconnected? No problem!

Five ways to work on your blog when you aren't online

Cutting a wire

Originally posted on BlogWorld Expo.

Flaky wireless connections are a fact of life for bloggers on the move. If it isn’t tortoise-slow downloads, it’s a password that never seems to “take”. If it isn’t a connection that keeps dropping, it’s a router that refuses to give you an IP address.

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Last RSSpects

Can you resuscitate your dead blog?


It's official - I'm the cartoon blogger for BlogWorld Expo, coming this October in Las Vegas. And as part of my duties, I'm running a weekly cartoon on their blog. This post originally accompanied one of them.

Grade inflation

Grade inflation

(elementary student to teacher) As you're grading my book report, I hope you'll bear in mind my 45,000 blog subscribers who will be awaiting the outcome with great interest.

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Free Social Signal ebook: 10 Ways Your Blog Can Provide Real Value to You, Your Organization and Your Brand

Ebook cover: 10 Ways Your Blog Can Provide Real Value

For anyone who's been told to cut the blog from their communications proposal...

...for anyone who knows their social media activities could pull more of their own weight on the bottom line...

...for anyone who wants to take their blog from the experimental stage to having real-world impact - and real-world value...

...we have something for you.

Today we're launching Social Signal's first ebook, called 10 Ways Your Blog Can Provide Real Value to You, Your Organization and Your Brand.

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Hooking up and Settling down

Finding and Keeping Love Online: A video Valentine

Social Signal's 2010 Valentine is a celebration of how the Internet can help you find love and keep it alive.

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Blog ROI: Homemaking

10 ways to maximize your blog's ROI: Part 10, giving your online conversations a home base

House key (red)

Visiting someone else's place is great. You eat their food, drink their imbibables, and meet their guests.

But eventually to host a gathering at your own place takes hold. You want to choose the hors d'oeuvres, cue up the playlist and invite your own friends -- in your own home.

It's no different with blogging. True, your organization can go quite a ways in engaging the online world by commenting on third-party blogs. But if you want to be serious about joining the conversation, you'll want a place of your own: an online home for the conversations you want to have.

And while you have no more control over where those conversations ultimately lead and what other conversations may start than you do when you're hosting a party, you're the one who sets the agenda. And it's your voice that sets the tone and pace for your audience.

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Blog ROI: Storytelling

10 ways to maximize your blog's ROI: Part 6, telling a story over time

Typewriter: It was a dark and stormy night

Not every story fits in a few neat paragraphs - especially stories that are still unfolding. Maybe you're taking on a major advocacy project. Adding a green roof to your office building. Or tracking an intern's apprenticeship in the skills and culture of your industry.

Either way, you have a story that can engage readers over an extended period: weeks, months or even years.

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.