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The small organization’s guide to investing in social media

Part 6 (and conclusion) of a series. Originally posted on

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How a small organization can build a content-driven social media presence

Part 5 in a series. Originally appeared on

Organizations with a limited audience (fewer than 100,000 people) or limited budget (less than $100k) face equally limited possibilities for eliciting user-generated content.  One strategy for developing an effective social media presence within these limitations is to create a site driven by RSS aggregation.

Another option is focus on developing your own content on a regular (ideally daily) basis; for a small membership organization, 2-3 posts per week is entirely reasonable.

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The 5 requirements for using RSS aggregation to build your online presence

Part 4 of a series. Originally appeared on

The rule of 90-9-1 means that small organizations with focused audiences are unlikely to create highly participatory, self-reinforcing online communities. But they can still benefit from using social media tools to engage their audiences in online conversation. And one of the most exciting options is very useful to large organizations and businesses, too.

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The Rule of 84: Social media for your limited budget or small audience

Part 2 of a series. Originally appeared on

"How can our organization create a social media presence?"

The latest person to ask me that question was a dear friend who is on the board of a 2,000-member non-profit. Their next board meeting was coming up, and social media was on the agenda. What kind of approach would I recommend?

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Dear audience: Thanks for watching. You're fired.

Five ways a cancelled TV series can keep faith with its audience

Dead terminator robot

A few weeks ago, Alex and I got bad news: Terminator: The Sarah Connor Chronicles was being cancelled. And not just cancelled: the production studio isn't even shopping it around. (In Terminator terms, this is like pulling the chip out of the show's skull and incinerating it.)

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Status update: Twittering your way to effective (and expressive) communication

Today I took a giant leap forward in my update-ability. (If date-ability refers to your in-person hotness, update-ability speaks to your hotness in the social media pressure cooker of Twitter, Facebook, Jaiku etc.) If I'm going to be entirely honest, my virtual hotness has been severely limited by my relatively infrequent Twitterings. Not only do I eat, change my musical selection and go to the bathroom without posting the minute-by-minute update, but I even sometimes have actually vaguely interesting thoughts that pass through my head without being captured in my conversation stream.

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.