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Klout and HootSuite: when influence becomes a self-fulfilling prophecy

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Yesterday, we had some fun looking at Fast Company's Influence Project. (Well, I had some fun. If you did too, well, that must be my influence at work, right?)

Influence is weighing heavily on the social media community's collective mind right now. I've noticed a surge in Twitter and blog chatter around Klout, a tool that aims to measure influence on Twitter.

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