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Presentation: Getting to Uptake

An introduction to social media with examples from the health sector

Adenoids and tonsils

I'm in Toronto today at the Getting to Uptake conference, convened by Sick Kids Hospital. The conference focuses on how social media can foster practice change in the arena of pediatric mental health by connecting practitioners with patients and with one another. In the desperate hope that I could get Sick Kids to return my tonsils and adenoids, I offered the conference an overview of social media and how it's being used in the health field.

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The Big Wild: a community for sharing wilderness experiences... and ensuring there are more of them

Glacier Lake (credit Laurie Edward,

Some of my fondest memories involve wilderness - whether it's a campfire with my parents, a hike with Alex to a glacial lake, or watching my children gape in awe at a sunflower sea star in a Cortes Island tidal pool.

Now wonder, then, that one of our favourite projects in quite a while is The Big Wild: an online community where people can share stories, photos and video of their wilderness experiences, connect with others who share their passion for Canada's big wild spaces, and take action to preserve those places for future generations.

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WANTED: Innovative, entrepreneurial leader with a passion for conservation

MEC and CPAWS seek a Program Director for The Big Wild


For the past four months, Social Signal has been privileged to work with the Mountain Equipment Co-Op and the Canadian Parks and Wilderness Society on The Big Wild, a community for wilderness conservation. It's an extraordinary partnership and project: one that marries MEC's membership and special place in the appreciation of Canadian wilderness with CPAWS' advocacy for wilderness conservation.

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BC Hydro hits YouTube

Our friends and clients at BC Hydro have made the leap onto YouTube, with a series of videos promoting their newly overhauled, conservation-enhanced web site.

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Now greener and giftier

Announcing updates to the BC Hydro Green Gifts Facebook Application

Wow, it's hard to believe it's already been a year since we launched Green Gifts – the free virtual-gift-giving Facebook application we created for BC Hydro. That's a lot of water under the bridge (through the turbine? over the dam?) - this time last year, Hillary Clinton had a lock on the Democratic nomination, real estate was the can't-lose investment and the theme to Hockey Night in Canada was still the theme to Hockey Night in Canada.

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Best local sites for green living: BC Hydro, tie for silver in Georgia Straight readers' picks

There are a lot of smiles here at Social Signal's sprawling corporate headquarters. Two of our clients, BC Hydro and the Vancouver sustainability hub, just tied for second place in the Georgia Straight's annual "Best of Vancouver" awards.

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Thank you, ChangeEverything supporters!

Supporters show love for ChangeEverything at the Webby Awards

We just wanted to say a big "thank you" to all of our friends out there who headed over to the Webby Awards People's Voice site and voted for Vancity's

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Every Human Has Rights makes human rights personal

The Elders harness online campaign tools for social change

For the past two months, I've been part of the digital strategy team for The Elders, an extraordinary NGO that was launched last year by Richard Branson and Peter Gabriel. The vision is to convene a council of elders for the global village; the founding elders include Desmond Tutu, Aung San Suu Kyi, Mary Robinson and Kofi Annan.

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At, blogging is an EPIC undertaking


Share | gets a Webby nomination... and some big-league peers, the online community we conceived and built for Vancity, read full article

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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