Rob Cottingham's blog
BBC: podcasting still around, and it's bigger than Twitter
- 20 October, 2011
Podcasting, as any social media guru worth her or his robes knows, is dead. Like so many social technologies, it failed to jump the adoption gap, break the hype cycle or clear the Great Hurdle of At-First-Raving-and-then-Dismissive Punditry.
Except that the common wisdom - that podcasts are the 3-1/2" floppy disk of the 2000s - has been lost on one group of people: listeners.
According to a BBC story from the summer,
[P]odcasting has continued to grow and grow.