Rob Cottingham's blog

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Intern wanted on the World Wild Web

CPAWS seeks Ottawa web intern

Tell me this isn't someone's dream internship:

Our friends (and The Big Wild clients) at the Canadian Parks and Wilderness Committee are looking for an intern to help them make their web, email and social media presence a thing of grace and beauty. If that sounds like someone you know, do pass along the details:

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Three ways I get value from LinkedIn

Vancouver blogger and friend-of-SoSi Dr. Raul Pacheco has a post today explaining why he's been skeptical about LinkedIn, the business-focused social network. And on Twitter, he asked for suggestions "if you believe in this social network, or can give me some insight on its value".

If you've been wondering about LinkedIn, too, here's what I suggested to Raul:

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Social media, on purpose

Rob on what 2010 will bring for social media

I missed passing this along when it first came out, because I didn't know those nice CBC people had put it on YouTube. It's their segment on what to expect in 2010 for social media, based on an interview they did with me in their stunning new Vancouver studios.

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Public speakers, Cliff Atkinson has your back... channel

Book Review: "The Backchannel"

Intro paragraph with hoverpodiumJust as newspapers are scrambling to adjust to a world of blogs and YouTube, speakers are suddenly discovering they're not the only ones in the room who have a microphone. Tools like Twitter and wireless connectivity have broken the monopoly of the speech on, well, speech.

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If you're going to ask, why not listen?

Show your users you've heard their feedback

Facebook ad with x button highlighted

If you use Facebook, you've almost certainly noticed the ads on the right-hand side of most pages. And chances are you've also noticed the little "x" in the upper right-hand corner of each ad.

It's the "I don't like this" link (the opposite of that little thumbs-up icon under each ad), and I use it regularly. I let most Facebook ads slide, but some either offend me (usually with a gratuitously sexist photo, or a clearly misleading come-on) or are just so clearly not intended for me (thanks, but I'm not in the market for a condo) that I end up clicking - more to alert Facebook than for any other reason.

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Help me find a Haiti relief agency with peer online fundraising

Like many people, when I heard about the disaster in Haiti, I wanted to help. And I wanted to give others a way to help, too.

Here's what I decided to do: go to a relief agency's web site, and set up a peer fundraising page (along the lines of what Convio, Blackbaud and DemocracyInAction create for their clients).

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Dipping a toe

Six tools for trying social media on for size

Free puppy

Last week, I mentioned BC Hydro's Deb LeRose, and the brilliant opening slide in her social media presentation: the one that shows a free puppy and a baby. Her point is that, like many social media presences, each is supposedly "free". But you have to look at the long-term cost, whether it's feeding your dog... clothing and educating your child... or maintaining an effective, engaging social media presence.

So what if you're not sure you're ready yet?

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Alex and Rob teaching Fundamentals of Social Media at UBC in March

Ready to dive into social media, but not sure where to start? Alex and I will be teaching Fundamentals of Social Media at UBC Continuing Studies in March - a more in-depth version of the course we taught last fall. (Which, by the way, we enjoyed tremendously - thanks to everyone who took part!)

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Free as in puppies

One way or another, organizations have to pay for their social media presence

Free puppy

One of the great things about the clients I've been lucky enough to work with is how smart they are. Case in point: BC Hydro's Deb LeRose, who - among many other things - helps the company's many departments and business units understand social media.

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That was the year that RSS

2009: a social media retrospective in cartoons

2009 retrospective

Here's a New Year's treat from Noise to Signal: the past year's social media high- (and low-) lights in cartoon form. Enjoy!

(You can find the individual cartoons at Noise to Signal's new home. And not to worry - we'll keep posting the most social-media-y of Noise to Signal here on SocialSignal.com.)

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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