Ep. 23: the don't-try-to-build-Facebook episode Podcast: Strategy for a small organization
- 4 October, 2010
- 0 comments
We're coming up to the fifth anniversary of the Social Signal blog. So it's fitting that this Bedtime with Rob and Alex podcast looks at the heart of what we do: developing strategies for participation.
And this time out, we're looking at strategies for smaller organizations (both in budget and membership). We cover:
- whether you should build your own community or plant a flag somewhere like Facebook
- how to motivate participation, especially when you can't draw on a big audience for your community
- some of the myths you need to let go of ("But my membership is different! I just know they'll come and participate!") to plan a successful social media venture
- just what that blue stuff from France is.
Enjoy - and let us know your thoughts.