Rob Cottingham's blog

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You can make these SXSWi panels happen!

SXSW PanelPicker

It's SXSW PanelPicker season again. There are just hours left to vote for your favourite proposals for next year's South by Southwest Interactive festival in Austin - and Alex has three dandy proposals for your consideration.

We hope you'll consider clicking your support for one, two or (make Alex's day!) all three:

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Sketchnotes from the Digital Strategy Conference

This morning's Digital Strategy Conference sessions dug into social strategy: coupling online engagement with organizational goals. It's what makes the difference between flailing around and getting things done.

I took notes throughout Sandy Gerber's indepth look at social strategy, and Nancy Richardson's account of lessons learned so far at Lululemon. (And I had the opportunity to speak on a great panel with a gang of stellar folks, applying their real-world experience to the audience's strategic questions.)

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Use sketchnotes and graphic recording to spread your speech's message

Sketchnote fragment

A social speech has the power to extend your message's reach beyond the audience in attendance. And one of the most powerful ways you can do that is by encapsulating that message in a self-contained, easily-shared piece of content: a social object.

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A link is a promise. Don't break it.

Five ways sharing links can build relationships instead of breaking faith

Chain links

Suppose you read a tweet or a Facebook update: an urgent message about something truly vile that a public figure has said. Outraged, you click through... and discover that, actually, what they said is far milder.

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Social Speech Podcast, Episode 12: Mitchell Beer

Social Speech - Mitchell Beer

Mitchell Beer has been a leader in conference communcations for more than a quarter of a century. His firm, The Conference Publishers, reports and repackages conference content - keeping it useful and relevant long after the closing gavel.

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Work Smarter with Evernote

Alex's ebook unlocks the professional power of Evernote

Alexandra Samuel headshot

It wasn't that long ago that "notebook" just meant the paper kind that you'd carry to meetings, refer to as you worked, and jot random thoughts down in… provided you had it with you.

Then came the web, and then smart mobile devices, and everything changed. Today's web-based notebook lives on your laptop, desktop, tablet, smartphone and web browser. And the most successful by far is Evernote.

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Taking the content we create seriously

Terms of service changes deserve more than just a shrug and a click

Instagram terms of use

The debate simmering over Instagram's pending terms-of-service changes shouldn't come as a surprise. These days, changes to a site's or app's terms of service get a lot more scrutiny than they used to.

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Pixel-perfect social media graphics

How right-sized graphics can lend a whole new dimension to your online appearance

Tangled measuring tape

Most organizations would never send their leaders to a news conference in pizza-stained sweatpants and a moth-eaten Planet Hollywood t-shirt. But a startling number of them do the digital equivalent.

They stretch low-resolution logos and graphics to serve as cover images. They shovel photos online without noticing that the call to action is getting cropped out. Use intricate, complex images as pinkie-nail-sized profile photos.

The result is a blotchy, pixelated, distorted, unreadable mess.

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Cartooning for people who can't draw

You don't need drawing skills to create powerful images that amplify your content

Simple drawing of a house

Across the social web, organizations are discovering the power that the right image - including an apt cartoon - can lend to your content. And there’s never been a better time to not be able to draw.

Okay, let me back up. It’s not that it doesn’t matter how well something is drawn, or how visually attractive it is. If you’re great at drawing, or you have a good eye for color and composition, you’re way ahead of the game — all other things being equal.

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Measuring the Networked Nonprofit has arrived

Measuring the Networked Nonprofit

A few weeks ago, I let you know that Measuring the Networked Nonprofit was on its way, bringing with it the combined wisdom of Beth Kanter and Katie Paine on how nonprofits can measure their impact in an era of free agents and networked activism.

Social Signal on...

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Work Smarter with Evernote

Get more out of Evernote with Alexandra Samuel's great new ebook, the first in the Harvard Business Press Work Smarter with Social Media series!

Available on Amazon, iTunes and HBR.

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