Alexandra Samuel's blog
12 questions for meaningful online conversations
- 2 June, 2009
When companies adopt social media, they get more than just the marketing juice they're typically seeking: they're inviting in a Trojan Horse full of questions about their offering, their approach, and even their fundamental value proposition. My recent blog post for Harvard Business Online looks at how companies can best engage the Trojan Horse of social media, and it's drawn some insightful comments.