Today in the Globe & Mail: Alex & Rob on Reflected Glory Marketing

Today in the Globe & Mail, TBWA President Andrea Southcott features our tips for reflected glory marketing. As Andrea puts it:

Few brands have the enviable ability to naturally attract an online community...One approach that's making a real difference in engaging customers online is hosting conversations on topics that customers care passionately about. Figuring out how to do this right takes some effort, and getting it wrong can be costly.

Download the full article here (PDF).

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