This time out, we talk about the kind of writing that makes good blog posts, telling stories and finding a conversational voice.

That, oddly enough, leads us to a new speech recognition option for the Mac. Alex notes that Richard Powers, the author of The Echo Maker and Galatea 2.2, uses speech recognition to write. And Rob launches a passionate defence of video walkthroughs.

Then Alex proposes a Software Idol reality show before dropping the idea in favour of Software Documentation Idol. And that closes off the show.