Alexandra Samuel, CEO

Alexandra Samuel is the CEO of Social Signal, a Vancouver-based company that builds online communities for nonprofit, government and business clients. Alex has guided the online strategy for some of the web's most ambitious community ecosystems, including Change Everything and NetSquared. This work builds on her years of consulting, research and writing on online community and civic participation by harnessing the latest generation of web tools -- tools like blogging, social bookmarking, and RSS -- to the challenge of community engagement.Alexandra Samuel headshot

In 2004, Alex received her Ph.D. in Political Science from Harvard University. Her dissertation examined the phenomenon of hacktivism -- politically motivated computer hacking -- as a window on how and why people engage in online community action. Alex interviewed more than fifty programmers and activists worldwide, tracking their motivations for participating in projects ranging from circumventing China's online censorship scheme to creating a parody of the WTO web site at http://www.gatt.org.

Alex has a history of leadership in envisioning the Internet's potential as a tool for community-building. She is a member of the advisory board for DotOrganize, a project that has mapped the non-profit sector's technology needs. In 2001 she co-founded DO-Consult, the world's leading forum for researchers and practitioners in online consultation and public engagement. As the Research Director for Digital 4Sight’s Governance in the Digital Economy, Alexandra created and guided an investigation into the future of government and democracy for a consortium of twenty governments and businesses from around the world. Previously, she researched online social capital for Robert Putnam's Bowling Alone, and co-founded one of Canada's first online political forums.

Alex's writing on technology issues has appeared in media outlets like the Toronto Star, CBC Radio, Business 2.0, and the Chronicle of Higher Education. Her work on topics like RSS, tagging and online engagement is accessible on her blog.

Alexandra holds a Ph.D. in Political Science from Harvard University and a B.A. in Politics from Oberlin College. She can be reached by email at alex[at]socialsignal[dot]com.


Ghostsmachine Says:
October 17, 2005 - 10:58pm
I'm curious to understand how one resolves high-tech companies penchant for turning in (aka: "ratting out") activists when the opportunity of access to potentially lucrative markets (aka "China") presents itself. If a company is legally obliged to act in the interests of its shareholders, compliance with the laws of the state can in certain circumstances, become secondary considerations. (See Walmart "hiring practices" Stateside for example). In alternate scenarios, the company will abide by the laws of the State where it is deemed financially beneficial to do so. I'm curious to know how enlightened and educated people, professing a strict observance of human rights , mitigate their moral or ethical outlook based on these facts. To be less "wordy" and more precise, if Yahoo had not obliged the Chinese government by turning in a dissident (and I use this example only due to its recent publicizing), could its board of directors not have been found liable by the corporations shareholders for activities detrimental to the financial well being of the corporation? Short answer: Damn right they could. It seems to me that due to the charters of most corporate entities, they are obliged to honour only the bottom line and nothing more. How any intellectually responsible person could perceive this otherwise is truly beyond me. Don't get me wrong - I'd *LOVE* to believe - I really, really, really would. In fact, to be painfully personal about this, I actually *DO* believe. But the simple, plain, ugly truth is that without reinventing corporations as we know them, human "rights" are annoyances to be overlooked when the quarterlies are due... Finally, if human rights are simply a way of prying open formerly closed markets so we can sell more crap to pre-schoolers, funky jeans to pre-teens, and focus group more 3rd Worlders, please, for the love of God and by all means - count me out.
John Willinsky Says:
October 1, 2005 - 8:16pm
Hey, I'm impressed with how you've set things up here. Great, effective, insta-presence. Good connections, john

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